Lead acquisition and retention for Women Leading Travel by building multi-channel membership marketing campaigns, managing the full member lifecycle, crafting messaging and nurture sequences, analyzing CRM data and KPIs, running the Member Ambassador Program and regional meetups, and coordinating cross-functional execution to grow pipeline, renewals, and community engagement.

Lead large, complex advisory engagements end-to-end for travel clients, drive business development and high-value proposals, represent Skift Advisory as a thought leader, mentor senior strategists and associates, and build repeatable methodologies to scale the practice and deliver high-impact, data-driven strategic recommendations.