Supports cross-functional teams by handling ad hoc data requests, manipulating and organizing data, analyzing player behavior, product performance, campaigns, promotions, and operations. Evaluates ROI, investigates trends, creates reports and lightweight dashboards, and translates stakeholder questions into practical insights. The role requires SQL, spreadsheet skills, clear communication, attention to detail, adaptability, and effective use of AI-assisted analytical tools.

Design and execute VIP and high-potential player growth strategies using player behaviour and performance data. Build segmentation, progression, retention, and reactivation initiatives; partner with Data, CRM, Product, and VIP teams; evaluate commercial impact and continuously refine approaches to increase engagement and long-term player value.