Own end-to-end UX design for Impel’s AI-powered automotive platform, including dealer workflows, configuration tools, customer interactions, and merchandising experiences. Conduct user research, simplify complex B2B workflows, extend the design system, prototype in Figma and with AI-assisted or coded methods, and design to WCAG 2.2 AA. Partner with Product, Engineering, and Data to define success measures, evaluate impact, communicate decisions, and establish scalable design patterns.