Lead commercial marketing for Growth & Scale BUs: build and execute a performance-focused marketing roadmap, drive acquisition-to-retention pipeline, align with Sales and Customer Success, report performance, and line-manage two Marketing Coordinators while representing the BU within central Marketing.

Perform outbound and inbound prospecting to book qualified meetings with founders and senior stakeholders, qualify leads for Equity Consultants, re-engage dormant leads, support expansion within existing customers, maintain HubSpot data accuracy, and feed market insights to marketing and sales.