Own performance and growth outcomes across the agency’s client portfolio, establishing strategy, forecasting, target-setting, and operating standards. Lead paid social, paid search, and creative strategy functions while improving retention, expansion, and client growth performance. Build scalable testing, attribution, funnel, CRO, and creative frameworks; coach department leaders; oversee hiring; support commercial objectives and pitches; and serve as executive sponsor for key client relationships.

Own B2B content marketing designed to generate leads and grow the newsletter. Responsibilities include creating lead magnets, video and paid social content, case studies, testimonials, organic social posts, newsletters, and website content. The role tracks lead and campaign performance, manages promotional plans and marketing calendar sections, coordinates with internal teams and clients, and reports results to the Head of Marketing.