Own a portfolio of influencer marketing accounts, driving renewals, expansion, revenue retention, delivery quality, margins, and campaign performance. Lead and develop Campaign Managers, oversee client strategy and executive relationships, manage budgets and resourcing, set influencer casting and production standards, and resolve escalations. Partner cross-functionally with Sales, Legal, Product, and Strategy while using analytics and AI to improve campaign operations and client outcomes.

Owns planning, activation, optimization, testing, budgeting, and reporting for paid campaigns across TikTok, Meta, and YouTube. Manages $1M+ budgets, presents data-driven recommendations to clients, tracks platform changes, and partners with strategy and creative teams. The role also mentors a Paid Media Executive and establishes team standards for campaign QA, reporting, naming conventions, and optimization practices.

Manage brand accounts, deliver influencer marketing solutions, ensure client satisfaction, leverage AI for strategy, and optimize campaign performance.