Taboola

United Kingdom
1,900 Total Employees
Year Founded: 2006
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What It's Like to Work at Taboola

Updated on January 20, 2026

Frequently Asked Questions

Job Satisfaction

At Taboola, job satisfaction is built on a foundation of open communication and holistic support. We ensure every team member feels seen and heard through a structured feedback loop that includes biannual performance reviews and consistent one-on-one check-ins. These touchpoints are designed to be more than just evaluations; they are dedicated spaces for authentic recognition and mapping out clear pathways for professional growth and improvement.

To support our employees' well-being outside of their core responsibilities, we provide a comprehensive benefits package that includes competitive pay, premium medical coverage, and perks designed to reduce day-to-day stress. We take the guesswork out of meal planning by offering daily lunch credits or on-site catering, while our larger hubs provide daily breakfast spreads and fully stocked kitchens to keep teams energized throughout the day.

Our leadership and HR teams actively reinforce this culture by analyzing regular engagement survey feedback and partnering with regional leaders to address specific opportunity areas. This commitment to improvement is mirrored in our monthly global all-hands calls. Often led by our CEO, Adam, these sessions provide an unfiltered look at company financials, progress, and setbacks. During these calls, leadership answers anonymous questions from employees in real-time, ensuring that transparency remains a cornerstone of the Taboola experience.

Willingness to Recommend

Taboola is highly regarded by its employees, consistently earning top marks for its workplace culture. According to the Great Place to Work survey, 89% of employees would strongly endorse the company to their friends and family, and 90% specifically describe it as a "fun place to work." This positive sentiment is echoed on Glassdoor, where Taboola holds an impressive 4.2/5 rating—significantly higher than the site’s average company rating of 3.5.

The leadership team also receives strong internal support, with 91% of Glassdoor reviews expressing approval of the CEO. Employees frequently cite work-life flexibility, a warm and caring culture, and career growth opportunities as the primary reasons they recommend the company. This high level of satisfaction is reflected in the 90% of former employees who would still recommend Taboola to a friend.

The ultimate proof of Taboola’s strong reputation is the active engagement of its global workforce. In 2025, employees made over 6,000 global referrals, demonstrating a deep trust in the company’s environment and a collective commitment to bringing in top talent. Taking everything into account, the data confirms that Taboola is widely considered a great place to build a career.

 

 

General Market Perception

Taboola is recognized as a stable and rewarding place to work, defined by a supportive and warm culture that prioritizes the employee experience. With a 4.2/5 rating on Glassdoor (surpassing the 3.5 average) and a 4.0 on Blind, Taboola maintains a strong employer brand backed by broad external validation. Leadership reinforces this reputation by investing heavily in workplace experience from regular on-site and off-site events to active listening strategies, such as a dedicated brand manager who monitors review sites daily to ensure feedback is incorporated and concerns are escalated to HR.

This commitment to a "people-first" environment is reflected in an extensive list of year-over-year global accolades:

  • Great Place to Work Certified: 2024 (US) and 2025 (US, UK, Thailand, India, Taiwan, France, Germany, Hungary, Spain, and Brazil).
  • Built In Best Workplace: Recognized in 2024, 2025, and 2026 across all US hubs including New York, Atlanta, Los Angeles, Boston, and Chicago.
  • Fortune Best Workplace: Awarded Best Workplace in NYC (2024) and Best Workplace in Advertising & Marketing (2024, 2025).
  • Digiday Worklife Awards: Finalist for Best Global Team Integration (2024) and Workplace Transparency (2025).
  • Regional Honors: Campaign Best Workplace 2025 (UK), Duns 100 2025 (Israel), and US News & World Report Best Companies to Work For (2025).

Taboola Employee Reviews

Starting at Taboola as an SDR and working my way to a sales manager has been an amazing journey! Switching careers was daunting, but the support and teamwork here are incredible. As a dad of two, the competitive pay, growth opportunities, flexible PTO and hybrid model are lifesavers—who knew work-life balance was real? Thrilled to be a Taboolar!
Ari
Ari, Sales Manager, Growth
Ari, Sales Manager, Growth
Taboola encourages its employees to constantly innovate and think outside of the box. If we have a problem and a solution doesn't exist, we can help make it a reality - that's what drives the innovation and passion that I enjoy most about Taboola.
Jessica
Jessica, Account Director, Advertising Account Management
Jessica, Account Director, Advertising Account Management
Taboola offers an amazing work environment with very pleasant colleagues and plenty of avenues to make our voices heard. Management is accessible, and the company fosters a space where hard work is rewarded and there's always opportunity for growth.
Victor
Victor, Account Director, Strategic Partnerships
Victor, Account Director, Strategic Partnerships
We look for individuals with a strong sense of self, who are inquisitive and passionate about their work. Someone who is a self-motivated team player, who is also inspired by the impact their work has on the team is successful.
Ning Ning
Ning Ning, VP, R&D
Ning Ning, VP, R&D
I work with Account Managers and Sales teams in setting a common goal to provide accurate and valuable materials for our clients. As a LatinX "Taboolar" and ERG leadership committee member, I collaborate with our SOMOS Taboola community to analyze our company culture and provide education about the LatinX culture to the rest of the company.
Kristy
Kristy, Advertising Account Manager
Kristy, Advertising Account Manager
Every employee brings a level of passion with them to work, a willingness to take on a certain level of risk. We talk weekly about our values, our failures, and victories, making it perfectly okay to fail, but to make those failures learning experiences so that we can continue to improve and focus on (ninja style) execution.
Adam
Adam, CEO
Adam, CEO
Working at Taboola has allowed me to continue expanding my career in a new country with people who have supported me from the start through now. I love that I get to interact with global clients, some from my home country, which allows me to travel back home from time to time and continue exercising my Portuguese, Spanish, and English skills.
Daniela
Daniela, Account Director, Growth - LATAM
Daniela, Account Director, Growth - LATAM
I care deeply about learning and development, and up-leveling my team’s skills. My priority is to furiously help my team grow, hit our numbers, and challenge them to lean into their potential. We’re a team obsessed with the details, where operational rigor is a core part of our culture and empathy isn’t just a value posted on a website.
Daniel Horowitz
Daniel Horowitz, Managing Director, Enterprise Sales & Account Management
Daniel Horowitz, Managing Director, Enterprise Sales & Account Management

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