Crunchyroll
Crunchyroll Leadership & Management
Frequently Asked Questions
Crunchyroll's management approach is shaped by the company's values of Courage, Curiosity, Kaizen, and Service, emphasizing collaboration, continuous learning, employee development, and supporting teams in delivering great experiences for anime fans worldwide. Managers are expected to help employees grow professionally while fostering an environment where people feel empowered to contribute ideas, take ownership, and work together effectively.
- Managers support employee growth and development: Crunchyroll provides employees with access to learning opportunities such as mentorship, Lunch & Learns, conferences, online learning resources, and cross-functional collaboration. Managers play an important role in helping employees identify development opportunities, expand their skills, and gain exposure to new challenges across the business. Employees frequently highlight opportunities to learn from experienced colleagues and take on increasing responsibility over time.
- Leadership encourages curiosity and continuous improvement: One of Crunchyroll's core values is Kaizen, or continuous improvement. Managers are encouraged to create environments where employees can learn, experiment, improve processes, and develop professionally. The company's emphasis on Curiosity also promotes asking questions, exploring new ideas, and learning from diverse perspectives.
- Managers foster collaboration across teams: Because Crunchyroll operates across streaming, gaming, content, ecommerce, marketing, product development, and international operations, managers often help employees collaborate across functions and geographies. Employees frequently highlight strong cross-functional partnerships and supportive working relationships as positive aspects of the company culture. Managers help connect teams, align priorities, and ensure employees understand how their work contributes to broader business goals.
- Employees are encouraged to contribute ideas and take ownership: Crunchyroll's value of Courage encourages employees to embrace challenges, share ideas, and take thoughtful risks. Managers support this by creating opportunities for employees to contribute beyond their immediate responsibilities and participate in meaningful projects. Employees frequently highlight the ability to make an impact, develop expertise, and take ownership of their work as rewarding aspects of the employee experience.
- Managers help build an inclusive and supportive environment: Crunchyroll emphasizes belonging, inclusion, and community through Employee Resource Groups, diversity initiatives, and team-building programs. Managers play a role in fostering environments where employees feel respected, supported, and connected to both their teams and the broader organization. Employees often highlight supportive colleagues and positive working relationships as strengths of the culture.
- Managers support flexibility and employee wellbeing: Crunchyroll's hybrid workplace model requires managers to balance collaboration, communication, and flexibility. The company provides employees with resources that support physical, mental, and family wellbeing, and managers help employees navigate priorities while maintaining productivity and balance.
- External signals:
- Employee feedback: Employee reviews frequently describe collaborative teams, supportive coworkers, and a shared commitment to serving anime fans as positive aspects of the workplace experience. (Glassdoor)
- Workplace culture: Employee feedback across workplace review platforms often highlights opportunities for collaboration, learning, and growth within a mission-driven environment. (Glassdoor; Comparably)
- Positive workplace reputation: External reviews reflect positive employee feedback across areas including workplace culture, leadership, and employee experience. (Comparably)
Bottom line: Managers at Crunchyroll are expected to support employee development, encourage continuous learning, foster collaboration, and create an environment where employees feel empowered to contribute and grow. Employees frequently highlight supportive teammates, opportunities to learn, and a culture built around shared passion, while external employee ratings suggest generally positive perceptions of leadership and the broader workplace experience.
Crunchyroll Employee Perspectives
Crunchyroll’s leaders demonstrate that effective leadership can take many forms. Employees describe being inspired by leaders who lead with empathy, inclusivity and authenticity, creating an environment where individuals feel empowered to develop their own leadership approach and grow professionally.
“It has been invigorating for me to see the different leadership styles of female leaders at Funimation and Crunchyroll. An early experience where a female VP went out of her way to deliver a thank you in person opened my eyes to the possibility of creating my own leadership style based on kindness and inclusiveness. It was such a small thing, but a moment that stands out in my memory as one of the first where I said, ‘Leadership can look like this. This is the kind of leader I want to be.’”
Crunchyroll employees are inspired by leaders who demonstrate both confidence and empathy, showing that strong leadership can be effective while remaining authentic and supportive. Through mentorship and guidance, leaders help employees navigate professional challenges, develop management skills and build confidence in their own leadership journeys.
“The most influential woman leader in my career has been my current manager and head of our department, Anna Songco Adamian. Anna has been my longest-serving manager and has been a pivotal role model in showing me how to navigate the flows and eddies of people management, of consumer products, and of being a female professional. Confident and empathetic, Anna has been a guiding star in my career.”
Crunchyroll’s leaders help foster an environment where employees can see themselves reflected in positions of influence and decision-making. By prioritizing representation and empowering diverse voices, leadership sets the tone for an inclusive culture and creates opportunities for future leaders to grow and succeed.
“Crunchyroll has also proven their support and empowerment of women at the company by example — half of the leaders on Crunchyroll’s senior management team are women. I feel privileged to work for a company that walks the walk by having gender equity on the leadership team. Those of us who help lead CRWN are here to ensure that trend trickles down to benefit other women within the greater company.”
Crunchyroll's Benefits
Defined values and mission statements
Hosts in-person all-hands meetings
Implements team-based strategic planning
Open office floor plan to encourage communication and collaboration
Prioritizes mission-driven work in decision-making processes
Promotes a people-first, social culture
Uses an OKR operational model to clearly define goals and priorities
Utilizes an open door policy that encourages accessibility
