Crunchyroll

London
1,300 Total Employees
Year Founded: 2006

Crunchyroll Innovation & Technology Culture

Updated on June 18, 2026

Frequently Asked Questions

Crunchyroll's tech culture combines the scale and complexity of a global streaming platform with a fan-focused mission, collaborative teams, and a mindset of continuous improvement. Engineers, product managers, data professionals, designers, and technical leaders work together to build experiences that help connect millions of anime fans with the content, creators, and communities they love.

  • Engineers work on products used by millions of fans: Crunchyroll's technology teams support one of the largest anime streaming platforms in the world, building and maintaining systems that power video streaming, content discovery, personalization, payments, ecommerce, gaming experiences, localization, and fan engagement. Engineers have the opportunity to solve large-scale technical challenges while directly impacting the user experience for a global audience.
  • Technology and fandom are closely connected: Unlike many technology organizations, Crunchyroll's engineering teams operate within a product environment that many employees are personally passionate about. Employees frequently highlight the opportunity to build products that serve anime fans and contribute to experiences they themselves enjoy using. This connection between the technology and the customer experience helps create a strong sense of purpose behind the work.
  • Cross-functional collaboration is a key part of the culture: Engineers regularly partner with product managers, designers, data teams, content teams, marketing, and business stakeholders. Employees frequently describe strong collaboration across disciplines and a shared commitment to improving the fan experience. This cross-functional approach helps teams balance technical excellence with customer needs and business goals.
  • Continuous improvement is encouraged through Kaizen: One of Crunchyroll's core values is Kaizen, or continuous improvement. This mindset encourages teams to learn, iterate, improve processes, and seek better ways of solving problems. Employees are encouraged to challenge assumptions, experiment thoughtfully, and continuously develop both their technical and professional skills.
  • Learning and development are supported: Technical employees have access to learning opportunities including conferences, mentorship, Lunch & Learns, online learning resources, and collaboration with experienced colleagues. Employees frequently highlight opportunities to expand their skills, work with modern technologies, and gain exposure to different parts of the business.
  • Global teams create diverse perspectives: Crunchyroll's technology organization collaborates across multiple countries and regions, giving employees exposure to diverse viewpoints, international markets, and global product challenges. This global footprint helps teams build products that serve anime fans around the world while learning from colleagues with different backgrounds and experiences.
  • Innovation supports a growing entertainment ecosystem: Technology teams contribute not only to streaming but also to gaming, ecommerce, content distribution, subscription services, and fan experiences. This creates opportunities for engineers and technical professionals to work on a broad range of products and business challenges rather than a single platform or product line.
  • External signals:
    • Employee feedback: Employee reviews frequently highlight opportunities to work on products that serve a passionate global audience while collaborating with colleagues across technology, product, design, content, and business functions. (Glassdoor)
    • Positive workplace reputation: Employee ratings reflect positive employee feedback across areas including workplace culture, leadership, and employee experience. (Comparably)

Bottom line: Crunchyroll's tech culture combines large-scale technical challenges, cross-functional collaboration, continuous learning, and a shared passion for serving anime fans. Employees have opportunities to work on products used by millions of people worldwide while developing their skills within a collaborative, growth-oriented environment that values curiosity, innovation, and continuous improvement.

Crunchyroll Employee Perspectives

Crunchyroll continuously evolves its products and services through a structured, cross-functional approach to innovation and customer feedback. Teams across product, engineering and business functions collaborate to evaluate opportunities, prioritize improvements and rapidly address issues, ensuring the platform can adapt to changing user needs and deliver a seamless experience across devices and services.

“Feedback is separated into types and entered as issues in Jira. These types could be feature requests, beta bugs, sentiment or issues with corner cases. Once the tickets are created, they are then divided by services, platforms or features and assigned to product, payment or engineering teams for impact evaluation. Service examples include payments, video, e-commerce and growth; device teams include mobile, Xbox or PS4; and features could be offline viewing or our watchlist. From there, the product manager that oversees the specific service or feature on the ticket takes the lead to triage. If the issue is cross-functional, then each product manager brings in respective product managers to coordinate.”

Matthew Reyes
Matthew Reyes, Director, Customer Service

Crunchyroll's Tech Stack

AWS (Amazon Web Services)
AWS (Amazon Web Services)
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AWS Redshift
AWS Redshift
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CircleCI
CircleCI
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CSS
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GitHub
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JavaScript
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Kotlin
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MongoDB
MongoDB
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MySQL
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Node.js
Node.js
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NoSQL
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PHP
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PostgreSQL
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Python
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React
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React Native
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Redux
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Snowflake
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Spark
Spark
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SQL
SQL
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Swift
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Asana
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JIRA
JIRA
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Looker
Looker
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Optimizely
Optimizely
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Photoshop
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Sketch
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Wrike
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Zeplin
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