Director of GTM Enablement

Job Description
HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we've achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 3600 midsize and multinational companies.
Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast-growing companies across the globe such as Monzo, Happy Socks, Fiverr, and VaynerMedia rely upon Bob to help them create the best work experiences for their people.
Come and be you with us
Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that's bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we're waiting with open arms. Come join us.
We are building a world-class revenue organization, and enablement is a core lever in getting there. As Director of Enablement, you will own the end-to-end enablement strategy and operating system for all customer-facing roles including Account Executives, Business Development Representatives, Account Managers, and Customer Success.
You will sit at the center of our GTM organization, within Revenue Operations, translating business priorities into scalable enablement programs that drive measurable impact on productivity, ramp time, and revenue and retention outcomes.
This is both a people leadership and a build-and-scale role. You will reshape the enablement function, bringing operational rigor, strong cross-functional leadership, and a coaching mindset to develop your team and drive impact globally.
Job Requirements
Requirements are often considered a measure of how equipped you are to do the job, but sometimes, they aren't the only factor. If you don't have nearly enough experience, or not all the skills, we'd still like to hear from you. This could be the perfect fit for you and us.

• 8+ years in B2B SaaS revenue, sales, or GTM enablement
• 3+ years leading and developing enablement teams
• Mandatory experience working in B2B SaaS
• Proven experience building and scaling role-based enablement programs
• Strong understanding of sales and customer success methodologies
• Experience driving adoption of GTM tech stacks and AI-enabled workflows
• Data-driven mindset with experience tying enablement activity to business outcomes
• Experience working in global or multi-region GTM organizations
• Ability to operate in both scale-up and larger company environments
• Strong stakeholder management and ability to influence without formal authority

Job Responsibilities

• Define and lead the global enablement strategy across customer-facing roles
• Build and scale onboarding, ramp, certification, and continuous development programs
• Establish role-based enablement programs for Sales and Customer Success
• Drive adoption and effectiveness of the GTM tech stack and AI-enabled workflows
• Partner with Product Marketing, Customer Success, RevOps, and GTM leaders to align messaging, value selling, adoption, and field execution
• Own enablement metrics, including ramp time, productivity, win rates, pipeline conversion, tool adoption, and program engagement
• Lead and develop a team of enablement professionals across the UK and US
• Act as the central authority for enablement standards across GTM

Benefits
Join our village
HiBob is a village filled with amazing people and we're especially proud of that. It's a place where Bobbers can be themselves. We're about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you'll receive competitive compensation, benefits, and pre-IPO equity alongside all of this:

• Company share options plan
• Annual bonus (based on individual & company performance)
• A flexible hybrid working model
• Work from home allowance- to get your home office set up!
• Payment for sick leave from the first day
• Annual UnMind subscription and wellness benefits
• Awesome employee referral program- $2,500 for each successful referral with an additional ambassador program
• Dog-friendly office
• Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment)
• Fun company and team social events (locally and virtually with our global teams)
• We value work life balance, and offer extended Annual Leave Allowance: "Bob balance days" - 4 additional days within a calendar year - Enjoy a company-wide long weekend at the beginning of each quarter, as well as 2 Social Impact days per year for volunteering and an extra day off for your birthday, in addition to 25 day annual leave allowance (plus bank holiday)