Job Description:
**Please note that this is a field based role. Candidates must be based in the East or South of England.**
The Regional Sales Manager (RSM) is responsible for recruiting, developing, and leading a team of veterinary business managers to implement company strategy and delivery key business objectives across a geographical sales region.
The RSM is responsible for the achievement of the sales growth targets within the VET-business, to reach all quantitative and qualitative targets with maximum return on investment in a challenging and ever-changing business context. They are responsible for meeting commercial targets while upholding the Mars five principles and vision of Royal Canin within their working practice.
The RSM is instrumental in managing, developing, and motivating through excellent leadership a performance-driven sales team, so that individual as well as team goals can be achieved. This will be responsible for all processes and ways of working within the teams to ensure a lean & efficient methodology as well as a precise forecast of future demands.
As an organisation, Mars and Royal Canin invest heavily in the development of every associate. As such, the role holder will be responsible for the ongoing development, in-field coaching, engagement, identification of talent, and succession planning of the sales team.
What will be your key responsibilities?Direct line management of Veterinary Business Managers (VBMs)
- Leading a sales team in line with strategies and vision of Royal Canin, and living the Mars principles and values
- Coach the field sales team to further develop their skills and reach their targets
- Ensure good account management and sales principles are upheld
- Ensure compliance with all company policies and procedures
- Complete all administrative functions around expenses, annual leave etc.
- Hold regular reviews with all VBMs to monitor targeted KPIs and undertake performance improvement measures as required
- Ensure each VBM has a comprehensive annual Personal Development Plan
- Maintain positive team engagement
- Conduct quarterly and annual appraisal of VBMs in line with PDP and business objectives
Working with Pet Professional team to execute a business strategy through the sales team, to negotiate annual agreements with our clients, to analyze the market environment and customer needs, to control & execute our merchandising strategy, to define sales targets for the field sales teams and to analyze results
- Provide all requested reports and information in timely manner
- Assist in setting and monitoring KPIs for the VBM team
- Sales Training
Effective recruitment and onboarding of new VBMs in line with Mars five principles.
Working closely with other departments within Royal Canin to ensure all business objectives are achieved.
- Key Accounts
- Pro (breeders and partners) Team
- Retail
- Nutrition 360
Improve recommendation rate of Royal Canin, enhance physical availability/distribution and boost scientific image within clinics to serve our targets of “reaching more pets”. Create and develop sales opportunities within existing or new customers
What can you expect from Mars?- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
