Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
Proudly founded in Melbourne, we have a team of over 1,800 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$6.2 billion and backed by world-leading investors including Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine, and Square Peg, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.
Attributes We ValueWe hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.
You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next.
About The Team
The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company’s growth and success.
What You’ll Do
We’re looking for a savvy Performance Marketing Manager with expertise in online paid marketing channels to manage, analyse and optimise our digital marketing initiatives in EMEA. This role is ideal for someone passionate about scaling customer acquisition and managing cross-channel campaigns to drive measurable full-funnel growth with a strong focus on ROI.
You have a results-driven and strategic mindset, with a hunger to find creative solutions to problems and deliver measurable impact. You enjoy getting your hands dirty - be it analysing performance trends, writing ad copy or briefing in new creative.
This role is based in London and reports to the Senior Manager, Growth Marketing in EMEA.
Responsibilities
Plan and execute full-funnel online performance campaigns across paid search, paid social, display and programmatic channels.
Drive continuous testing and CRO across all performance channels, including A/B testing ad creative, landing pages, and audience targeting to maximise ROI.
Work closely with design and content teams to develop high-performing creative assets that capture attention and drive conversions.
Manage tagging, tracking, and attribution setups, including UTM management and pixel implementation
Analyse performance leveraging platforms like GA4 and Looker to identify trends, insights, and opportunities for further optimisation
Collaborate with data science and analytics teams on advanced measurement projects like Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM), providing performance marketing input
Who you are
We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.
Minimum Qualifications
A bachelor’s degree.
6+ years of experience with a strong understanding of full-funnel digital marketing
Proven track record of scaling paid customer acquisition using an ROI-first approach.
Hands-on expertise in building, managing and optimising paid campaigns across Google Ads, Meta, and LinkedIn, with a strong understanding of ad platform targeting capabilities, and best practices.
Hands-on experience with CRO and a proven track record of creating high-converting landing pages and ad creatives as part of a hypothesis-driven A/B testing approach
The ability to create bottom-up performance forecasts and make budget allocation decisions to meet ROAS targets
The ability to autonomously deep dive into data and generate actionable insights, whilst also maintaining a strategic, high-level perspective.
Experience setting up and maintaining accurate tagging, tracking, and attribution systems (UTMs, pixels, server-side tracking)
Proficiency with data analysis using platforms such as Google Analytics, Looker, Salesforce, or similar BI/CRM platforms
Comfortable working cross-functionally and influencing stakeholders across multiple markets and teams
Preferred Qualifications
Foreign language skills - working proficiency in French or Dutch is a plus
Prior experience in a high-growth, scale-up business
Fintech, tech, or B2B experience is a plus, but not required
Proficiency in SQL for data extraction and analysis
Proven ability to thrive in a fast-moving environment, balancing strategic priorities with hands-on execution
Familiarity with digesting, synthesising, and communicating complex information in an easy-to-understand way
Familiarity with attribution modeling, including Multi-Touch Attribution (MTA), and Marketing Mix Modeling (MMM)
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.
Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. If you are approached by someone claiming to represent Airwallex, please verify with our team.
