Vice President, Go-To-Market Product Manager - Proprietary Digital Wallets

Job Description
Job Summary:
Chase is seeking a Go-To-Market Product Manager to support a new payment product with a target MVP launch in early 2026. In this role, the candidate will be responsible for developing and executing comprehensive go-to-market strategies for our proprietary digital wallet product within the financial services sector. This role involves cross-functional collaboration to ensure successful product launches, market penetration, and customer adoption. The GTM Product Manager will work closely with product management, marketing, research and design, and data and analytics teams to align efforts and achieve business objectives.
Key Responsibilities:

• Strategy Development: Develop and implement go-to-market strategies that align with business goals and product objectives for the digital wallet. Identify target markets, customer segments, and competitive positioning within the financial services industry.
• Product Launches: Plan and execute product launches for the digital wallet, including coordinating with cross-functional teams to ensure timely and successful market entry.
• Market Research: Conduct market research to gather insights on customer needs, market trends, and competitive landscape specific to digital wallets and financial services. Use this information to inform product positioning and messaging.
• Marketing Collaboration: Work with marketing teams to create and execute marketing campaigns that drive product awareness and demand generation for the digital wallet.
• Performance Analysis: Monitor and analyze the performance of go-to-market initiatives, using data to measure success and identify areas for improvement.
• Stakeholder Management: Build and maintain strong relationships with key stakeholders, including product managers, sales leaders, and marketing teams, to ensure alignment and collaboration.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Finance, or a related field.
• 7+ years of proven experience in a go-to-market or product marketing role, preferably in the financial services industry or with digital wallet products.
• Thorough understanding of digital and mobile payments including online payments including wallets, BNPL, merchant acquiring & processing highly desired
• Strong understanding of market research, product positioning, and competitive analysis within the digital wallets landscape and financial services sector.
• Excellent communication and presentation skills, with the ability to influence and engage stakeholders at all levels.
• Ability to think strategically and to connect the dots to the bigger picture, while still comfortable diving into the details required to ensure successful execution.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Ability to anticipate potential risks and develop mitigation strategies.

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.