Shape the customer marketing strategy for two of M&S’s most exciting Fashion businesses. As Senior Marketing Manager for Kidswear & Menswear, you’ll turn customer insight, product priorities and commercial opportunities into bold, integrated marketing that builds brand perception, creates product desire and drives growth. Acting as the trusted senior Marketing partner to both Business Units, you’ll influence propositions from the outset, set inspiring creative direction and bring specialist teams together to deliver connected customer experiences across paid, owned and earned channels. You’ll also lead and develop a talented team, combining strategic thinking, commercial judgement and a passion for Fashion to make a meaningful impact for our customers and the wider M&S brand.
Due to high interest, this role may close earlier than advertised. We recommend applying as soon as possible.
What you’ll do
Your key accountabilities will include
• Lead the development and delivery of customer marketing plans for Kidswear and Menswear, translating commercial priorities, customer insight and product opportunities into activity aligned with the wider Fashion marketing strategy.
• Partner with Business Unit leadership to identify and prioritise hero products, categories and commercial big bets with the greatest potential to drive customer demand.
• Shape compelling customer propositions and translate complex business, customer and product priorities into clear creative direction and inspiring briefs.
• Orchestrate cross-functional teams across Creative, Media, CRM, Social, PR, Influencer, Digital, Online, Stores and Production to deliver integrated marketing activity end to end.
• Lead, coach and develop the team while building trusted senior partnerships and using customer, commercial and performance data to prioritise investment and improve marketing effectiveness.
Who you are
Your skills and experience will include
• Significant marketing experience within fashion, retail or another customer-led consumer business.
• Strong experience across category, product, brand and integrated customer marketing, connecting commercial strategy through to customer execution.
• Excellent creative judgement, with the ability to turn complex priorities and insight into compelling propositions, creative direction and inspiring briefs.
• Strong commercial acumen and confidence using customer, marketing and performance data to prioritise investment, measure success and optimise activity.
• Proven leadership and influencing skills, including leading complex cross-functional delivery, developing teams and partnering confidently with senior and Director-level stakeholders.
What’s in it for you?
Working at M&S means being part of something bigger - helping to deliver quality, value and service to millions of customers every day. We’re inclusive, fast-moving and always evolving, with a strong sense of purpose and a focus on doing the right thing.
Here are just a few of the benefits that make working here even more rewarding:
20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you’ve completed your probation
Competitive holiday allowance with the option to buy more
Discretionary bonus schemes linked to your performance and ours
Strong pension and life assurance to help plan for the future
Tailored induction and training to support your development from day one
Exclusive perks and savings through our M&S Choices portal
Market-leading family policies, including parental, adoption and neonatal leave
24/7 wellbeing support, including virtual GP access and mental health services
One paid volunteer day a year to support a cause that matters to you
Everyone’s welcome
We are ambitious about the future of retail. We are disrupting, innovating and leading the industry into a more conscientious, inspiring digital era. We are transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen.
We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.
If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.
To stay close to customers, our support teams are in the office three days a week as we believe that skills are developed through collaboration, and that spending time together makes us more creative and connected.
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