Senior Data Analyst

Posted Yesterday
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London, Greater London, England
Mid level
AdTech • Digital Media • Marketing Tech
The Role
The Senior Data Analyst will lead analytical projects, provide insights, support marketing-mix modeling, mentor junior team members, and create reports and visualizations to drive client success across various sectors, primarily retail and travel.
Summary Generated by Built In

WHO ARE WE:

We’re Mediahub, the industry’s best-kept secret. This year we got our first Campaign School Report, coming in at number one for building the most ethnically diverse team in the industry.  COMvergence rank us as the UK's fastest-growing media agency for the second year running.

We bring a challenger mindset to everything we do.  Brands choose to work with us to disrupt category norms.

We offer the best of both worlds.  A start-up culture backed by Mediabrands.

Just some of the brands we work with – New Balance, Pinterest, Celebrity Cruises.

Position overview:

We are looking for an experienced candidate that is up for a new challenge and can hit the ground running within our fast-paced, but agile agency environment.

The ideal candidate has extensive experience in data analytics and leading analytical projects.

Responsibilities

  • Take ownership of analytical output across a range of clients and provide account teams with useful insights and recommendations to drive client success
  • Use your analytical mindset to solve ad hoc analytical requests as they arise. For example, media budget optimisation or forecasting KPIs
  • Support the team with building marketing-mix models and delivering key insights such as return on investment
  • Design and support the execution of test and learn programmes that deliver incremental value for our clients in the retail and travel sectors
  • Guide and mentor junior team members to ensure consistent high-quality analysis
  • Input into developing analytical methodologies and best practices alongside our data science and engineering functions
  • Utilise coding skills to streamline processes and drive efficiency gains across all project stages
  • Create PowerPoint presentations and Power BI visualisations for internal stakeholders and clients, as required

Experience & Skills

  • 3+ years of experience working in marketing analytics or a related analytical field in another sector
  • Degree educated in a quantitative subject such as Mathematics, Statistics, Economics or other applied Social Sciences
  • Experience leading projects and mentoring junior team members
  • Data manipulation using Python or other coding language
  • Experience with Databricks desirable, but not essential.
  • Ability to build dashboards in Power BI and/or other tools such as Tableau
  • Marketing-mix modelling experience is desirable, but not essential
  • Experience working with data and deploying statistical techniques such as regression, A/B tests and/or other test and learn techniques is desirable
  • A clear communicator with confidence to explain complex analysis to a non-technical audience
  • Willing to work alone and in project teams but is a self-starter

Employee Transparency 

At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law. 

Please reach out to our Talent Inclusion Specialist Jess at [email protected] if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application. 

The Perks 

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits: 

  • Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year 
  • Free breakfast and free lunch
  • Early finish Fridays 
  • Core Hours (Mon-Thurs, flexible start/finish times)  
  • Retail discounts 
  • Wellbeing programme 
  • Interest free season ticket loan 
  • Paid time off for Volunteering 
  • Group Income Protection 
  • Life Assurance 
  • Private Medical Insurance or Health Cash Plan (dependent on level) 
  • Group Personal Pension Plan with matched contributions from 3-6% 
  • Generous Parental Leave & Pay  
  • Independent mortgage advice 
  • Financial education 
  • Employee Assistance Programme 
  • Free eye tests 
  • Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more! 

Top Skills

Python
The Company
HQ: New York, New York
10,936 Employees
On-site Workplace

What We Do

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com

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