At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
Mindbody equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. Innovation and curiosity drive our culture, connecting businesses and individuals through cutting-edge solutions. Join us if you're passionate about enhancing wellness through technology.
As a Senior Business Analyst at Playlist, you’ll help shape strategy through rigorous analysis, experimentation, and clear storytelling. Your work will surface actionable insights that influence pricing, packaging, segmentation, and broader business decisions across the wellness space. Successful candidates will possess an intense curiosity about data patterns and how the best way to leverage insights. They should be able to distill complex ideas to stakeholders of all levels of technical fluency.
- Conduct causal inference, unit economics, and audience segmentation analyses to guide business decisions and drive measurable change.
- Build and maintain functional dashboards that highlight key micro and macro trends across the Wellness ecosystem.
- Design and evaluate experiments (A/B testing) to support pricing strategies and product packaging recommendations.
- Develop scalable, accurate SQL models that integrate data from production, business, and third-party sources.
- Collaborate cross-functionally with teams across Product, Marketing, Finance, and Strategy to translate data into action.
- Create and refine new data models with a focus on interpretability, scalability, and long-term value.
- 3+ years of experience in business analytics or business intelligence.
- Strong business acumen with a knack for translating insights into impactful decisions.
- Proven experience engaging with stakeholders, decision-makers, or clients.
- Excellent communication skills—able to clearly explain findings both verbally and in writing.
- Proficiency in designing, executing, and interpreting A/B tests.
- Strong SQL skills with experience building models and queries from scratch.
- Experience working with BI tools (e.g., Tableau, Looker preferred).
- Bachelor’s degree preferred.
- Deep intellectual curiosity and a passion for uncovering insights.
- Highly self-directed, able to manage priorities and work independently in a fast-paced environment.
Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
Playlist is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
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Note: This description outlines key responsibilities but isn’t intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.
