Senior Brand Manager – White Cap

About the Function:

About us:

East African Breweries PLC (EABL) is East Africa’s leading branded alcohol beverage business with an outstanding collection of brands that range from beer, spirits and adult non-alcoholic drinks (ANADs), reaffirming our standing as a total adult beverage (TAB) company.

EABL has extensive operations in Kenya, Uganda and Tanzania with breweries, distilleries, support industries and a distribution network across the region. It also runs a growing export operations business within and outside of the wider Eastern Africa region. The group’s diversity is an important factor in delivering the highest quality brands to East African consumers and long-term value to East African investors.

EABL operates within a multi-cultural, multinational, multi-currency environment, dealing with various regulatory, tax and compliance requirements

EABL is a Public Listed Company (Plc) listed on the Securities/Stock Exchange in Kenya, Uganda and Tanzania.

Role Summary

The Senior Brand Manager is responsible for driving the growth, profitability, and long-term equity of assigned brands through the development and execution of effective marketing strategies. This includes full ownership of the Marketing Business Plan (MBP), from planning and budgeting to execution and performance tracking.

Experience / skills required: 

· Strategic & MBP Leadership: Own and drive the Marketing Business Plan (MBP), setting brand direction and ensuring delivery of growth, profitability, and brand equity targets at Kenya Breweries Limited.

· Cross-Functional & Stakeholder Influence: Lead through influence by aligning internal teams and external partners to deliver strong, consistent in-market execution in a competitive landscape including AB InBev.

·Execution & Performance Ownership: Ensure excellence in campaign execution, track performance against KPIs, and take accountability for results through data-driven decision-making and continuous optimization

Role Responsibilities

Marketing Business Plan (MBP) Management

· Develop and own the annual MBP aligned to business objectives

· Define brand growth targets (volume, revenue, market share)

· Identify key consumer segments and growth opportunities

· Manage and optimize A&P (Advertising & Promotion) budgets

· Track, analyze, and report MBP performance against KPIs

· Adjust strategies based on in-market performance and insights

Brand Strategy & Development

· Define and maintain brand positioning and identity 

· Build long-term brand equity and differentiation

· Lead innovation pipeline (new products, packaging, variants)

· Ensure consistency across all consumer touchpoints

Campaign Planning & Execution

· Develop and execute integrated marketing campaigns (ATL, BTL, Digital)

· Lead creative development with agencies

· Drive consumer engagement through activations and experiences

· Ensure excellence in execution across channels

Stakeholder & Cross-Functional Management

· Collaborate with:

o Sales (trade execution)

o Finance (budget control & ROI tracking)

o Supply Chain (product availability)

o External agencies (creative, media, digital)

· Ensure alignment on brand priorities and execution plans

Qualifications:

· Bachelor’s degree in Marketing, Business, or related field

· 6–10 years’ experience in FMCG/consumer marketing

· Proven experience in brand management and campaign execution

· Experience managing budgets and delivering business results

Skills & Experience:

· Strategic thinking and planning

· Financial acumen and budget management

· Strong analytical and data interpretation skills

· Consumer insight development

· Project and stakeholder management

· Creativity and innovation mindset

Working with us
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one. 

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win.

Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity. 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. 

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