Who are we?
Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems.
We’re training and deploying frontier models for enterprises who are building AI systems. We believe that our work is instrumental to the widespread adoption of AI and we are looking for folks that want to be part of that.
We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. Cohere is a team of researchers, engineers, designers, and more, who are all passionate about their craft.
We are a global technology company headquartered in Toronto with key offices in London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul. Join us!
About The Role
Help bring Cohere's enablement strategy to life for our field teams in EMEA. This generalist role will build and manage programs end-to-end, from design through rollout, measurement, and iteration, while working directly with managers and reps to ensure enablement drives results. You'll report to the Head of Sales Enablement and help establish operational rigor as this global function scales.
Key Responsibilities
Own enablement programs from design through rollout, measurement, and iteration
Partner with Product, Marketing, Sales Leadership, and RevOps to align GTM priorities and embed enablement into every stage of the sales lifecycle
Create and curate high-impact resources (playbooks, battle cards, demo scripts, certification programs) for Cohere's solutions
Establish KPIs (win rates, sales cycle efficiency) and use analytics to refine initiatives and prove ROI
Operationalize MEDDPICC methodology into everyday seller behavior (deal reviews, coaching, planning)
Build certification paths that accelerate new seller productivity across regions and cultures
Maintain and evolve the enablement content platform to ensure global adoption
Identify automation opportunities for repeatable work, and develop practical AI workflows that improve team output
Work directly with field leadership on joint calls, deal coaching, and in-market visits
Translate field insights into updated content, playbooks, and qualification guides
Keep sellers current on product lineup, competitive positioning, and use-case narratives
Balance live training, program management, and strategic planning across time zones
Measure program impact (ramp time, win rates, pipeline generation, deal velocity) and report to leadership
5+ years in sales enablement, sales training, revenue operations, or related GTM role (B2B SaaS/tech preferred)
Experience supporting multi-region sales organizations with cultural/time zone awareness
Proven ability to design and ship programs from scratch
AI-fluent with track record of scaling enablement using AI tools
Field-oriented approach—you thrive on direct deal reviews and coaching
Mastery of enterprise sales methodologies (e.g., MEDDPICC, Command of the Message) and CRM systems (e.g., Salesforce).
Clear communication across all levels (reps to leadership)
Comfort with ambiguity and building in fast-paced environments
Bachelor's degree or equivalent experience
Technical fluency in AI/ML concepts (RAG, model selection, competitive differentiation)
Enterprise software sales experience
Sales enablement/instructional design certification
Hyper-growth enablement scaling experience
Additional regional languages
A weekly lunch stipend of $75/£75 or equivalent in your local currency for lunch.
Full health and dental benefits, including a separate budget for mental health.
RRSP matching, 401K, Pension Scheme.
100% Parental Leave top-up for up to 6 months, for either parent.
Annual enrichment benefits:
Arts & culture, fitness/wellness, quality time, and a workspace improvement credit.
Education & learning stipend for conferences, courses, and coaching.
6 weeks of paid vacation (30 working days!)
Budget for traveling to other offices if you are remote, plus an annual company offsite.
Cohere is remote-friendly, but we also have offices in Toronto, London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul with more opening soon.
For those in the office: a daily lunch program, plenty of snacks, and regular community and social events.
For those not near an office: a co-working benefit so you can work alongside others in your city.
Everyone receives a $500 home office stipend to set up your workspace properly.
If any of the above doesn’t line up exactly with your experience, we still encourage you to apply.
We strive to create an inclusive work environment for all; we welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.
We may use AI-enabled tools to screen and assess applicants against the criteria for this position. This helps our recruiters identify potentially qualified candidates, but it doesn't limit the applications our recruiters may review or consider.
Beware of Scams: Cohere will never ask for payment or third-party services (e.g., CV writing) as part of our hiring process. All legitimate roles are listed on the Cohere careers page and LinkedIn only, with all communications from Cohere employees coming from an @cohere.com or @cw.cohere email alias. If jobs are viewed on other sites then please verify these through our official careers page.
