Product Marketing Specialist

Wherever you find ambitious companies investing in their people, you’ll find Learning Pool

Learning Pool is among the fastest growing e-learning companies in the world, servicing more than 2,000 customers and 24 million learners globally. Our expert team creates the content and technology solutions that engage and empower modern leaders , using pioneering technology and creative content that we build, deliver and maintain. We’re passionate about customer success and our customers trust us to deliver long lasting value, a great return on investment and excellent customer service. 

Learning Pool welcomes passionate people from all kinds of backgrounds. We are a diverse team working in offices, and remotely, across Europe and North America. We take great pride in our shared work and are committed to building great software in a sustainable way.

So if you’ve got what we’re looking for and the desire to join a team that values creativity and empowerment, then get in touch. This role offers an excellent opportunity to get involved in and become part of the world of online learning.

About the role

At Learning Pool, the Product Marketing Specialist is an experienced contributor who takes real ownership of their work and has a solid grounding in product marketing fundamentals. You'll own a defined segment of the product portfolio end-to-end, helping us to retain, grow, and deepen relationships with an existing customer base.

You'll work across research, messaging, launches, and enablement while also driving customer campaigns that keep customers engaged and build clear pathways to our most exciting new solutions. You'll partner closely with our Corporate Marketing and Field Marketing functions, as well as the Sales, Customer Experience, and Product teams.

It's a great time to join. Learning Pool has an exciting product strategy, having recently expanded its product portfolio and with a clear vision for the road ahead. There's plenty of opportunity for Product Marketing to make a real impact.

What you'll be doing

Roles and responsibilities include:

Go-to-market, launches, and enablement

• Own Product Marketing execution of product launches within your segment, covering positioning, messaging, internal communications, and enablement materials, coordinating across teams to deliver against launch plans
• Build and maintain enablement assets for your segment, including one-pagers, objection handling guides, and messaging summaries
• Own and maintain customer-facing roadmap content and product messaging across relevant channels

• Own product communications activity for your segment in close partnership with the Corporate Marketing team
• Partner with Customer Experience to understand where customers may need additional support, and translate those insights into messaging and enablement that help them succeed 

Positioning and messaging 

• Develop and maintain a messaging house for your segment, translating positioning into clear, usable messaging pillars and proof points
• Draft and refine messaging for specific use cases, personas, or products, with a good eye for clarity, differentiation, and tone
• Ensure consistent application of positioning and messaging across all product marketing outputs for your segment

Market and customer insight 

• Own voice-of-customer research for your segment, including interviews, surveys, and feedback loops, and translate findings into actionable insights that inform messaging, strategy, and roadmap input - helping to bridge the gap between customer insights for your segment and product strategy
• Build and maintain a clear understanding of your segment's needs, pain points, and success metrics
• Track competitor positioning and product changes relevant to your segment

Who we are looking for 

The successful candidate will demonstrate: 

• Product marketing foundations: You have strong experience in a product marketing role, with a solid grasp of core PMM fundamentals, including messaging frameworks, positioning, and go-to-market execution. You're comfortable owning these disciplines for a defined product area
• B2B SaaS background: You have worked in a B2B SaaS environment and understand the dynamics of a subscription business. You're familiar with the cross-functional nature of SaaS product marketing and how to work effectively within it
• Commercial focus: You understand the metrics that drive product commercial outcomes and can connect your work to business impact. You're comfortable using data to track adoption, retention, and engagement, and you understand how product marketing contributes to goals such as reducing churn and driving feature adoption within an existing customer base
• Customer focus: You have a genuine interest in understanding customers and are comfortable running campaigns and communications aimed at an existing customer base. You understand how to keep customers engaged and help them get more from the products they use today
• Messaging and writing craft: You can translate product and technical details into clear, compelling customer messaging. You have a strong eye for clarity, differentiation, and tone, and can produce enablement assets and customer-facing content to a high standard. Strong written communication skills are essential for this role
• Cross-functional collaborator: You build strong working relationships across teams and communicate clearly with stakeholders at all levels. You're comfortable working in a collaborative, cross-functional environment to deliver shared goals
• Organized and delivery-focused: You manage your own workload well, prioritize effectively, and flag risks early
• Multi-product experience: Experience working across more than one product is advantageous
• HR or learning technology background: Experience in HR tech, L&D, or a closely adjacent SaaS category is advantageous but not essential

Working at Learning Pool 

The Learning Pool team is filled with people who have a real passion for what they do and a fresh approach to partnering with customers.

Learning Pool is a Platinum Investor in People, listed annually in the Sunday Times Best Companies to Work For and wins numerous industry awards for our work with clients including the Queen's Award for Enterprise (Innovation) and recent Brandon Hall, Learning Technologies, e-Learning Industry, Stevie Customer Service and Institute of Customer Service awards.

 
Closing date for receipt of applications is 5pm on 10th July 2026.