About DataCamp
DataCamp's mission is to empower everyone with the data and AI skills essential for 21st-century success. By providing practical, engaging learning experiences, DataCamp equips learners and organizations of all sizes to harness the power of data and AI. As a trusted partner to over 17 million learners and 6,000+ companies, including 80% of the Fortune 1000, DataCamp is leading the charge in addressing the critical data and AI skills shortage.
About you
We are looking for a results-driven B2C Product Marketing Manager who thrives on getting things done. You’ll be at the forefront of launching new learner-focused products and executing high-impact campaigns—especially performance-driven promotions and offer-led growth experiments. If you love doing more than just strategizing, and you enjoy collaborating cross-functionally to drive learner adoption and revenue, this role is for you.
We’re looking for someone who:
- Executes Relentlessly: You take a brief and run with it—developing copy, working with designers, setting up emails or landing pages, and QAing before launch. You get joy from shipping.
- Loves Performance Marketing: You're analytical, love to test and optimize, and are excited to run tactical promotions and experiments to move the needle.
- Understands B2C Growth: You know what makes learners tick, how to break down barriers to learning, and what messaging drives conversion.
- Is Self-Sufficient: You don't wait around for perfect instructions—you’re comfortable rolling up your sleeves and figuring out how to get from idea to live.
- Collaborates with Velocity: You communicate well with cross-functional partners and keep things moving without getting bogged down in red tape.
Responsibilities
- Plan and execute learner-centric GTM launches for new curriculum, including crafting clear positioning and messaging that resonates with individual learners.
- Partner with the paid acquisition and lifecycle teams to run high-converting campaigns, including seasonal offers, discounts, and pricing experiments.
- From brief to launch, you’ll create compelling marketing campaigns outside of product launches and promotions that drive enrollments and subscription growth.
- Own the end-to-end persona and messaging strategy for learners across DataCamp.com, ensuring it’s persuasive, differentiated, and optimized for conversion.
- Set clear goals and track results of each campaign, iterate quickly, and communicate impact across stakeholders.
- Work closely with Product, Design, Data, and Marketing Ops to bring campaigns to life with speed and precision.
Qualifications
- 2–3 years in product marketing in consumer SaaS.
- Experience crafting product marketing campaigns for a user base exceeding millions of users
- Hands-on experience launching offers, coordinating GTM plans with marketing channel owners, and optimizing user acquisition or retention.
- Experience writing marketing copy and working with design/brand teams to produce compelling assets.
Why Datacamp?
Joining DataCamp means becoming part of a dynamic, creative, and international start-up. Here are just a few of the reasons why you’ll love being on our team:
- Exciting challenges: Face new technical challenges daily, keeping your work engaging and rewarding.
- Competitive compensation: We offer a competitive salary with attractive benefits.
- Flexibility: Benefit from flexible working hours because the future is flexible!
- Continuous learning: Access a yearly learning budget for conferences & training to support your professional growth.
- Global retreats: Participate in international company retreats, fostering a global team spirit.
- Equipment: Yearly refreshment of your IT Equipment budget for your home working setup.
- Amazing team: Collaborate with a truly exceptional team—seriously, we’re awesome!
