Illumina
Sr. Staff Product Marketing Manager, Competitive Intelligence and Response
Sr Staff Product Marketing Manager - Competitive Intelligence and Response
Europe – Remote
This role can be based at an Illumina European hub including the UK, France, Germany, Italy or Spain.
The role
The Sr. Staff Product Marketing Manager, Competitive Intelligence and Response will play a pivotal role in defining and executing strategies to effectively drive adoption and utilization of our platforms and position our products against competitors in the marketplace. We are seeking a seasoned commercial professional with strong domain knowledge that can leverage their deep understanding of customer needs, and technical acumen to develop compelling positioning and messaging, and who can lead cross-functional programs to achieve business goals.
Illumina's employee benefits are industry-leading and include flexible time off, private medical insurance, compassion and care time off, leisure travel insurance, pension, employee stock purchasing program, volunteer time off and much more!
Key Responsibilities:
Competitive Analysis & Monitoring: Conduct in-depth analysis of competitors, their products, positioning strategies, pricing models, and go-to-market tactics. Identify strengths, weaknesses, opportunities, and threats to inform our competitive positioning strategy.
Market Research: Stay abreast of market trends, customer preferences, and industry developments. Gather insights to identify opportunities for differentiation and competitive advantage.
Positioning and Response Strategy: Collaborate cross-functionally with product management, sales, and marketing teams to develop and refine product positioning strategies that differentiate our offerings in the market. Ensure alignment with overall business objectives and customer needs.
Messaging Development: Work with product marketing and communications to craft compelling messaging and value propositions that articulate the unique benefits of our products compared to competitors. Develop clear, concise, and impactful messaging frameworks tailored to various target audiences and channels.
Content Creation: Work as part of a cross functional team to create sales enablement materials, presentations, and case studies to support the positioning strategy and drive awareness and adoption of our products.
Sales Enablement: Equip the sales team with the necessary tools, training, and resources to effectively communicate our competitive positioning and value proposition to prospects and customers. Provide ongoing support and guidance to ensure consistent messaging and alignment with marketing initiatives.
Preferred Educational and Experience:
Demonstrated experience in technical marketing and close collaboration with Commercial is highly desired
Deep technical knowledge of genomics, next-generation sequencing and molecular biology products is highly desired
Ability to own both long-term strategy and executional detail
Must have strong analytical skills – ability to tie detailed analysis to larger strategy and make data driven decisions is critical
Ability to solve problems informed by robust analysis and multiple data points
Ability to influence people and diverse stakeholder groups within a global, matrixed organization
Excellent interpersonal, verbal, and written communication skills
Sound business judgment and discretion for managing projects; ability to develop and execute against dynamic timelines
Organizational capabilities to drive work proactively
INDEUR
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We are a company deeply rooted in belonging, promoting an inclusive environment where employees feel valued and empowered to contribute to our mission. Built on a strong foundation, Illumina has always prioritized openness, collaboration, and seeking alternative perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and offer opportunities to engage in social responsibility. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information. Illumina conducts background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local, state, and federal laws. Background check results may potentially result in the withdrawal of a conditional offer of employment. The background check process and any decisions made as a result shall be made in accordance with all applicable local, state, and federal laws. Illumina prohibits the use of generative artificial intelligence (AI) in the application and interview process. If you require accommodation to complete the application or interview process, please contact [email protected]. To learn more, visit: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants. This role is not eligible for visa sponsorship.
