Dynatrace is looking for an experienced Principal Product Marketing Manager to own the go-to-market strategy for our AI Observability solutions. You’ll define the messaging, positioning, and content that establishes Dynatrace as the leader in this fast-moving market — and helps organizations confidently deploy, manage, and extract value from AI-powered applications. This role works across product management, sales, and marketing to drive awareness, pipeline, and wins.
Responsibilities
- Define compelling messaging, positioning and value propositions that clearly differentiates Dynatrace AI Observability from competitors and resonates with technical and executive buyers, and influences category perception
- Develop high-quality content and messaging. Own the messaging strategy for AI Observability and steward the canonical messaging that web, demand, content, AR, and sales teams reuse consistently across mediums to communicate business value and drive demand
- Lead product launches and go-to-market activities — including target segments, use cases, and sales plays — in close partnership with product management, sales, and marketing
- Build and maintain sales enablement materials including decks, battle cards, and training programs, drive sales adoption and effectiveness of those assets, and help sellers win competitive deals
- Conduct market research and competitive analysis to inform positioning and GTM decisions, and serve as the subject-matter expert in this area to support the competitive team
- Build structured feedback loops with customers, field teams, and analysts to validate narratives and surface emerging needs
- Collaborate with analyst relations to secure positive coverage and reinforce Dynatrace’s leadership position in relevant reports
- Present at industry events, webinars, and customer meetings as a subject matter expert
- Lead the way internally on leveraging AI agents to scale AI Observability messaging and influence, serving as an internal thought leader on how marketing can harness AI
- Track high-level KPIs — including content consumption, sales play effectiveness, and narrative clarity and effectiveness — to measure marketing impact and inform decisions
Minimum requirements
- Bachelor’s degree in marketing, business, software engineering, or related field
- 8+ years in product marketing or product management in B2B enterprise software
- Based in Boston or California
- Direct experience marketing or delivering AI solutions
Preferred requirements
- 10+ years in product marketing or product management in B2B enterprise software
- MBA
- Willingness to travel and collaborate across global offices
- Experience marketing complex, technical B2B products
- Strong executive presence and communication skills
- Direct customer-facing experience presenting product value to enterprise audiences
- A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.
- Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.
- A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries.
- An environment that fosters innovation, enables creative collaboration, and allows you to grow.
- A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.
- A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all
- A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.
The targeted base pay range for this role is $175K to $215K. When determining your salary, we consider your skills, experience, education, work location and internal equity.
Equal Employment OpportunityAll your information will be kept confidential according to EEO guidelines.
We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law. If your disability makes it difficult for you to use this site, please contact [email protected]. Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law. To be considered for this position, please upload your resume/CV.
