Lead and scale digital marketing campaigns for media products, optimizing user acquisition and engagement while driving innovative marketing strategies.
Sporty Group
Partnered with some of the World’s greatest Champions including Real Madrid FC, Michael Essien and Eder Militao, we’re on the lookout for some Champions of our own to be a part of the 'Top Ranked Fastest Growing and Most Successful Online Gaming Brand in the World'. Home to SportyBet, SportyTV, Sporty.com, Football.com and the newly launched SportyFM, we continue to lead with innovation and exclusive sports content.
Sporty is expanding and we're building the world's go to platform for everyday entertainment.
About the role
Sporty's websites and apps are among the most visited in the world, consistently ranking in the top of Alexa and Google Play charts within the markets where we operate. As we continue to grow our global sports entertainment ecosystem, we are seeking a results-oriented Performance Marketing Lead to drive user acquisition for our media products across web and app platforms worldwide.
In this role, you will lead and scale digital marketing campaigns across key channels, including Google, Meta, TikTok, programmatic networks, and other relevant platforms. Beyond performance acquisition, you will also play a critical role in shaping product marketing strategy - improving user journeys, driving engagement, and aligning messaging across touchpoints. You’ll work closely with creative, analytics, and product teams to set up cross-product tracking between our media and core products, enabling smarter decisions and sustainable growth in fast-paced, competitive markets.
What you'll be doing
- Own the strategy and execution of performance marketing initiatives aligned with business goals for our media platforms
- Define and oversee paid media acquisition efforts across channels like Google, Meta, TikTok, and programmatic - executed in partnership with our user acquisition team
- Optimize performance through experimentation, audience insights, and continuous iteration on creative and targeting approaches
- Partner with product and lifecycle teams to enhance onboarding, improve user flows, and drive long-term engagement
- Support cross-product analytics by aligning attribution, tracking, and measurement across media and transactional products
- Identify and develop new growth opportunities via affiliates, influencers, and local ad networks
- Build strong relationships with key media and tech partners to gain early access to betas and unlock strategic advantages
- Contribute to a high-performing, collaborative, and innovation-led marketing culture
What you'll bring
- 5+ years of experience in performance marketing, user acquisition, or growth, ideally within media, entertainment, or digital consumer products
- Proven success scaling paid campaigns across platforms like Google, Meta, TikTok, and programmatic, with a strong grasp of data-driven optimization
- Experience collaborating with product, analytics, and creative teams to improve user journeys and drive measurable impact
- Strong analytical mindset and proficiency with attribution and analytics tools (e.g. Google Analytics, AppsFlyer, Looker)
- Solid understanding of marketing fundamentals across paid acquisition, lifecycle/CRM, and cross-channel measurement
- Bachelor’s degree in Marketing, Business, Economics, or a related field
- Fluent in English; additional languages (e.g. Portuguese or Spanish) are a plus
- Comfortable working in fast-paced, cross-functional, and globally distributed teams
What’s In It For You
📍 Sporty is a remote first company in pursuit of sustainability
💰 A competitive salary + individual performance based bonuses every quarter
🌴 28 days paid annual leave
⏰ Our core working hours are 10am-3pm in your local time zone with flexibility outside of this
📝 Referral bonuses & flash bonuses
💻 Top of the line equipment
🌍 Annual company retreats to provide great internal networking opportunities
Personalised Support
We’re committed to making our recruitment process accessible to everyone. If you need any adjustments or accommodations during the application or interview process, please let us know.
Your Move
If you're excited about this role, even if you don't meet every requirement, we'd still love to hear from you. We understand candidates may hesitate to apply if they don't meet all requirements, however your unique perspective is what helps us innovate and grow together.
If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.
Top Skills
Appsflyer
Google
Google Analytics
Looker
Meta
Programmatic Networks
Tiktok
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