Marketing Planning Consultant

A fantastic opportunity has become available to play a key role as a Performance Marketing Planning Consultant in the Planning Centre of Excellence team within Customer Marketing, which is part of the wider Group Customer & Communications function.

You’ll play a critical role in supporting the development of our 121-marketing planning capability, providing specialist support for the wider planning and squad community to ensure the delivery of robust marketing plans which align marketing strategies, commercial objectives and customer priorities. You’ll be instrumental in supporting all aspects of the planning remit, with a continuous focus on target setting, performance and budget management ensuring a return on investment thresholds are maintained and an ongoing optimisation of plans, activities and operational planning processes.

Ensuring we have the right frameworks and effective stakeholder relationships will be pivotal to the role and the success of squad working going forwards.

We are happy to consider flexible working approaches to help you perform at your best.
The working hours (per week) for this role can be between 28 and 35 hours.

At Nationwide, we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK-wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job, you'll be located at our nearest regional hub. There will be a need to regularly connect with colleagues for collaboration events in one of our office sites. This is anticipated to be monthly in London or Swindon. If your application is successful, your hiring manager will provide further details on how this works. 

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

What you’ll be doing

You will be working as part of a dynamic team with shared accountability for supporting planning activities across Squads, helping to shape both short- and longer-term marketing plans that align with business goals, strategic priorities and customer needs. In this role, you will build strong relationships across the Planning community, working closely with Customer Marketing Squads as well as key partners in Global Capability Centre (GCC) and Finance to ensure plans are well aligned and effectively delivered.

Your work will involve interpreting marketing performance data with a high level of accuracy, using your analytical mindset to turn insight into clear, meaningful actions that drive improved outcomes. You will take a proactive approach, anticipating challenges and risks early, and recommending or implementing solutions that support continuous improvement and operational excellence.

You will also play a key role in managing the customer marketing budget, leading on reporting and forecasting activities to provide clear financial oversight and forward-looking insight. This includes reviewing historical performance to ensure investment decisions continue to support both customer and commercial objectives.

Alongside this, you will help ensure that governance, processes and controls are consistently applied and kept up to date, identifying opportunities to strengthen and improve them where needed. Strong organisation will be essential, as you balance multiple priorities and deadlines while maintaining a high standard of accuracy and delivery.
 

About you

For this role, you will have:

• Experience in performance (121) marketing planning and engagement with business and commercial acumen

• Exceptional organisational skills with the ability to prioritise your work and deliverables to support the Planning Centre of Excellence & Squads

• Ability to understand, analyse and interpret complex performance data to spot trends and make recommendations to inform performance marketing plans and decision making

• Excellent stakeholder management skills and experience of working and collaborating with multi-disciplined teams

• An excellent eye for detail to ensure quality and accuracy of reporting

• A good understanding of financial services, performance marketing and communications 

• A curious and positive mind-set with a passion for innovation in the performance marketing space

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

• Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind

• Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand

• Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development

• Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.

The extras you’ll get

There are all sorts of employee benefits available at Nationwide, including:

• 25 days holiday, pro rata

• Access to private medical insurance

• A highly competitive pension to help you build a strong foundation for retirement

• Access to an annual performance-related bonus

• Training and development to help you progress your career

• A great selection of additional benefits through our salary sacrifice scheme

• Life assurance to provide peace of mind for you and your loved ones in the event of your death

• Wellhub – access to a range of free and paid options for health and wellness

• Up to 2 days of paid volunteering a year

Banking – but fairer, more rewarding, and for the good of society

We forge our own path at Nationwide.

As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.

If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.

At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community, we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.

We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide.

What to do next

If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us. 

We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application. 

Please note that should you be successful in securing this role, the job title on our internal systems will be Marketing and Corporate Affairs Consult.