Manage product marketing launches, develop localized plans, oversee go-to-market strategies, and collaborate with teams for content creation and category analysis.
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
What You'll Do:
Bringing new launches to market. Developing a localized marketing plan with the regional and country marketing team based on the global vision to strive for flawless execution at launch.
Participating in the continued refinement and development of all go-to-market communications and content across all consumer touch points.
Develop localized campaigns and report on performance.
Drive a consumer first mentality to develop relevant messaging and creative assets that embody our brand positioning and deliver clear consumer understanding of the products and brand.
Be the category expert: understand price, positioning, competitive landscape and market needs by digesting insights, connect the dots, and effectively summarise conclusions to help better inform roadmap or launch plans.
Develop creative briefs and coordinate creative reviews.
Partner with cross-functional teams and external agencies to create breakthrough content such as packaging, digital, social, influencer, brand partnerships and CRM.
Collaborate with research partners to validate messaging and content.
What You'll Bring:
Essential soft skills:
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
What You'll Do:
Bringing new launches to market. Developing a localized marketing plan with the regional and country marketing team based on the global vision to strive for flawless execution at launch.
Participating in the continued refinement and development of all go-to-market communications and content across all consumer touch points.
Develop localized campaigns and report on performance.
Drive a consumer first mentality to develop relevant messaging and creative assets that embody our brand positioning and deliver clear consumer understanding of the products and brand.
Be the category expert: understand price, positioning, competitive landscape and market needs by digesting insights, connect the dots, and effectively summarise conclusions to help better inform roadmap or launch plans.
Develop creative briefs and coordinate creative reviews.
Partner with cross-functional teams and external agencies to create breakthrough content such as packaging, digital, social, influencer, brand partnerships and CRM.
Collaborate with research partners to validate messaging and content.
What You'll Bring:
- Min 5 years of job experience in the area of Brand and Product Marketing, preferably within category
- Proposition development & execution experience
- Product Lifecycle management experience with technical aptitude
- Educated to degree level or equivalent
- Strong numeracy/commercial acumen
- Exceptional skills in Microsoft office packages, especially excel
- Strong verbal, written and presentation abilities
- Experience handling P&L
Essential soft skills:
- Creative thinking
- Self-motivator and self-starter
- Excellent communications skills with the capability to present
- Excellent attention to detail
- Flexible & adaptable with capacity to work in cross functional teams
- Ability to work at a fast pace, with accuracy in a changing environment
- Tenacious, hardworking, creative & driven
- Excellent teammate
- Ability to make decisions with full awareness of impacts and wider business
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
Top Skills
MS Office
Similar Jobs at SharkNinja
Beauty • Robotics • Design • Appliances • Manufacturing
As a Senior Category Marketing Manager, you'll develop and implement strategic marketing initiatives for growth in the UK market, collaborate with cross-functional teams, and lead category insights and innovation.
Beauty • Robotics • Design • Appliances • Manufacturing
The Senior Manager will develop and execute distribution strategies, optimize marketing channels, analyze trends, and lead cross-functional teams to drive measurable ROI in marketing campaigns.
Top Skills:
Digital Marketing ToolsMicrosoft Office Suite
Beauty • Robotics • Design • Appliances • Manufacturing
The Trade Marketing Manager will lead marketing strategies for the Shark brand, manage retail partnerships, and optimize marketing budgets through data analysis.
Top Skills:
Budgeting SoftwareData Analysis ToolsMarketing Analytics Tools
What you need to know about the Belfast Tech Scene
If asked to name the birthplace of the RMS Titanic, you might not say Belfast. Similarly, if asked to name Europe's leading destination for foreign direct investment in new software development, Belfast might not come to mind. Yet, both are true. The city has emerged as a tech powerhouse, recently ranked among the best in the U.K. for tech careers — especially for software developers. It also leads the U.K. with the highest percentage of software development jobs advertised.
