We are PZ Cussons. Our purpose is For everyone, for life, for good.
Sustainability and the wellbeing of people, families and communities everywhere are at the heart of everything that we do.
Since our founding in 1884, we have been creating products to delight, care for and nourish consumers. Across our core categories of Hygiene, Baby and Beauty, our trusted and well-loved brands include Carex, Cussons Baby, Sanctuary Spa and St. Tropez.
POSITION SNAPSHOT
Job Title: Head of Product Marketing
Location: Manchester
Contract type: Permanent
Who are we:
PZ Cussons is a global, fast-moving consumer goods (FMCG) company, with office locations in the UK, US, Australia, Africa and Asia. Throughout our 135-year history, we have successfully adapted and evolved to the constantly changing consumer, market, and economic environments. Our diverse portfolio of brands can be found across four major categories: Personal Care, Beauty, Food & Nutrition, Home Care and Electricals.
We have a real passion for our employees, our consumers and our brands and we strive on creating moments of pleasure for everybody, every day. You will recognise some of our renowned, market-leading household names such as Carex, Childs Farm, Charles Worthington, Original Source and Imperial Leather and St Tropez.
If you want to join a business with dynamic, fast-paced working environment and a collaborative atmosphere whilst working flexibly but with the opportunity to collaborate in our stunning offices, then this could be the right role for you.
The Role:
The Head of Product Marketing is a dynamic leadership role responsible for driving insights and translating them into innovative ideas that deliver against significant consumer needs or barriers. Driving creativity, working with R&D to develop groundbreaking technologies, and spearheading packaging, design & claim excellence that is rooted in validated consumer desire that set the organisation apart in a competitive landscape. This position plays a pivotal role in shaping the innovation vision, identifying emerging trends, and leading cross-functional teams in the development and execution of innovative product launches with a clear understanding and experience of the markets where these will win
Function Overview and Reporting Relationships
The role reports to the Marketing and Innovation Director, who leads the Europe Marketing function with specialist teams across Brand, Content and Product, supported by Insights and Project capability. The Product team has circa 9 team members, and this role line manages two team members.
Key Duties and Responsibilities:
Lead a validated and business approved 3-year pipeline across all brands in Europe
Lead BU understanding of trend and have an ability to convert these trends into meaningful product executions
Lead the assessment and recommendations around improvements to the current branded portfolio, optimising Price, Pack, Architecture mix for optimal revenue growth
Lead and engage your direct team and others, understanding capability and resource gaps, and building a team fit for the longer-term business goals
Day to day management of suppliers with regards to formula development, CPAs, COGs and testing
Identify and develop innovation gaps with standout launch messaging
Gate and key stakeholder management including validating a workable business case with viable costs, volumes and margin with a clear plan for a hard change over from existing range considering stock and excess committed to componentry and raw materials
Long term technology planning and sourcing of new ways to bring best in class products to market
Fewer, bigger better portfolio choices
Margin improvement and product lifecycle management – leadership in line with brand equity
To identify and develop ‘hygiene’ factor elevation in our formula and pack execution to elevate our position beyond our competition e.g. ingredient, fragrance, sensorial and emotive benefits beyond our current offering
Experience, skills and qualifications:
Bachelors or masters degree in Marketing, Business, or a related field, or equivalent experience
Experience in innovation marketing roles
Product Management experience at a senior level
Strong leadership and strategic thinking skills
Excellent communication and presentation abilities
Demonstrated ability to translate innovative ideas into successful marketing initiatives
Comprehensive experience of managing and delivering NPD (ideally with 3rd party supplier) from concept to launch on time and on budget (essential). Significant experience in product-based roles.
Passion and enthusiasm for our brands, and general knowledge of global industry and trends.
Experience of category and our supply network preferential (but not essential).
Commercial understanding of product development and margin management.
Knowledge of the competitive set and retail environment
Equal Opportunities:
At PZ Cussons, we value diversity and make sure everyone feels included. We want our team to reflect society and our global customers. We welcome applicants from all backgrounds and your unique perspective helps us develop brands and create new products for our consumers.
If you need extra support during this process, please inform us so that we can accommodate your needs appropriately. It is important to us that all candidates feel recognised and have a good experience with PZ Cussons as part of our commitment to inclusivity.
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PZ Cussons is big enough to make your mark, small enough to make it yours. Apply to join us!
