Global HCP Lead – Essentiale (all genders)

About the job

The Global HCP Marketing Lead in a global consumer healthcare company is responsible for developing and executing marketing strategies targeting healthcare professionals (HCPs). This role involves enhancing HCP engagement through capability building and collaborating with healthcare organizations (HCOs) and key opinion leaders (KOLs). The focus is on institutionalizing the use of omnichannel approaches to drive effective communication and engagement. Additionally, this position requires close collaboration with cross-functional teams, including sales, medical affairs, and product management, to support the company's growth and success.

Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over the Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market.

We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet.

That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core.

Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands.

This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers.

We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification.

Join us on our mission. Health. In your hands.

Main responsibilities:

We are seeking a thought leader & subject matter expert to spearhead the global healthcare professional (HCP) engagement strategy for Essentiale, the #1 OTC liver care brand. This pivotal role involves building the strategy, go-to-market models, and brand marketing to healthcare professionals – End to End. By focusing on HCP-centric strategies, you will shape Essentiale into a trailblazer in healthcare engagement, communications partnerships, and relationship management.

HCP Strategy and Commercialization:

• Build the HCP Business Model: Define the source of growth driven by HCPs within the E2E consumer journey, their role, and their contribution to overall business objectives for Essentiale.

• Design the HCP Archetypes: Integrate deep HCP and consumer insights to design HCP profiles and personas driving maximum endorsement.

• Develop the Strategy: With clear customer segmentation, prioritization, go-to-market design, and content that builds HCP advocacy, ultimately driving conversion, market share, and return on investment.

• Orchestrate the Activation: With local teams, craft a comprehensive, omni-channel engagement plan with relevant content across the funnel that resonates deeply with their needs and preferences.

• Build Measurement Frameworks: Enable tracking of KPIs across the orchestration to evaluate success and conversion.

• HCP Excellence: Collaborate with cross-functional teams to maintain cohesive messaging and enhance brand accessibility. Partner with regional HCP sales teams to align marketing efforts and provide necessary tools and training. Cultivate strong partnerships with HCP stakeholders for harmonized medical and scientific engagement.

• Data-Driven Organization & Innovation: Use advanced analytics to measure content efficacy and optimize engagement strategies. Analyze market trends, assess brand performance, and benchmark against competitors. Lead launch strategies for innovation projects.

• Relationship Building and Ethics: Develop HCP stakeholder partnership plans with Public Affairs and Science Hub. Stay updated on industry trends and uphold high ethical standards. Participate in networking activities to enhance brand visibility.

• Key Working Relationships: Cross-functional partners, regional and global stakeholders, and external agency partners.

About you

• Experience: Proven business leader with an excellent track record (at least 10 years of HCP/science marketing experience, preferably in consumer healthcare). Extensive experience and strong track record in strategic and operational HCP marketing, including insight generation and activation. Experience delivering across different go-to-market models—FTF teams vs. MCE channels vs. hybrid designs. Proficiency in driving endorsement and advocacy of pharmacists.

• Soft and technical skills: Strategic and analytical thinking, creativity and problem-solving, strong commercial skills, performance-driven, mental agility and ability to adapt to changing circumstances, leadership leads others; drives performance through others

• Education: Business or Marketing degree; an MBA is a plus.

• Languages: Strong communication skills; fluent in verbal and written English.

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Pursue Progress. Discover Extraordinary.

Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
 

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!