Field Marketing Manager, UK&I – EMEA Marketing
Location: London, UK
Tricentis offers a new and fundamentally different way to tackle software testing, dramatically accelerating digital transformation, application delivery, and cloud migration, helping CIOs deliver transformative digital projects right the first time.
Our approach is totally automated, fully codeless, and intelligently driven by AI. It addresses both agile development and complex enterprise apps, increasing software delivery speed, reducing costs, and improving quality. Testing now takes just minutes or hours instead of days or weeks, while being far more cost effective and highly accurate, increasing your enterprise risk coverage. This kind of enterprise automation drives massive efficiency and speed gains. And the power of digital transformation becomes abundantly clear.
Job Description
Tricentis is looking for an internationally experienced marketer with a proven track record in B2B tech marketing. The Field Marketing Manager, UK&I will be a key member of the EMEA marketing team, utilising their innate knowledge of the local market to build and execute segment-specific marketing programs for demand generation, brand awareness and customer expansion.
As part of the EMEA marketing team, reporting to the Senior Director, Marketing EMEA & APAC, this role will work closely with the broader marketing, operations, sales and customer growth teams to maintain consistency across brand, messaging, programs and processes.
You will support the EMEA marketing program by working closely with a geographically distributed marketing team, headquartered in the United States, and collaborate on the strategy and execution of agreed marketing activities.
If you’re a data-driven self-starter that thrives in a fast-paced, dynamic environment, you’re passionate about modern marketing best practices, have a strong work ethic and program-excellence mindset, and love working with sales teams and contributing to business growth, then this is the role for you. This role is the perfect blend of strategy and hands-on execution.
Responsibilities
- Collaborate with the UK&I GTM leadership on the development of the marketing strategy to support the regional goals to exceed lead, pipeline and revenue generation targets.
- Review current marketing programs and assets to assess suitability for the UK&I market, working closely with Product Marketing to align on relevant targeting, messaging and localisation.
- Execution of integrated marketing programs to support regional/in-country sales initiatives, working with multiple account segments, predominantly Enterprise and Large Enterprise.
- Sample tactics include but are not limited to hosted events and briefings, 3rd party events and tradeshows, webinars, telemarketing, sales tools (nurture emails and playbooks), campaign localisation, and digital tactics.
- Communicate with and educate the sales teams on the overall marketing strategy, supporting campaign themes and tactical deliverables that are available from the global marketing program that can be leveraged by sales to support demand growth, pipeline acceleration and customer retention.
- Liaise with field sales, channel sales, customer growth managers, and BDR teams to ensure alignment on EMEA marketing programs and lead follow up.
- Identify ways to improve qualified lead to opportunity conversion rates by working to help the sales reps directly with messaging, tools, process, and best practice.
- Partner with the Global Marketing and Corporate Communications teams to align on and provide region-specific localisation of global demand generation programs, digital outreach (including paid media and social channels) and local PR coverage.
- Work closely with the local Partner Marketing team to enrich and increase the scale of local tactics, aligning of on regional marketing tactic coverage and messaging.
- Work with local marketing agencies to support the execution of regional programs, including events management, public relations, market research and design.
- Align with Marketing Operations to ensure that all programs are effectively tracked and measured, and that all marketing activity data is managed in accordance with agreed SLAs and KPIs.
- Own and manage relevant components of the EMEA marketing budget and marketing calendar for the UK&I.
Skills and experience required
- Minimum 7 years’ experience in B2B marketing in the enterprise software (preferred) or high-tech industry.
- Proven track record of success in modern marketing practices, incorporating demand generation, digital marketing, events management and social media.
- A driven self-starter, data and details-orientated, and a creative problem solver, excellent at managing competing priorities and working as a team.
- A proven ability to build highly effective relationships across organisations, specifically in sales, business development, customer success and marketing at all levels.
- Strong project and program management experience, with a focus on delivering marketing campaigns/tactics with support from multiple dispersed stakeholders.
- Excellent communication skills (verbal, written and presentation) with experience in building effective, appropriate reporting and review cadences with cross-functional project and campaign teams at all levels.
- Goal and outcome orientated, with a good understanding of marketing metrics and data measurement, sales targets, sales methodology and sales strategy.
- Experience working with cross-functional, cross-geo teams in a high-growth company.
- Proven data segmentation and prioritization skills, with insight gathering and analysis from multiple internal and external data sources (e.g. data providers, social analysis, engagement scores)
- Strong martech and workforce tool experience, specifically marketing automation and ABM tools and methodologies – Asana, 6sense, Marketo and Salesforce.com skills preferable.
- Minimum of Bachelor’s degree in Marketing or similar post-graduate diploma required
- Language – strong English written and verbal skills
- Ability to travel – approximately 15%
