Boomi Logo

Boomi

Field Marketing Executive - Boomi, UKI

Posted 12 Days Ago
Be an Early Applicant
United Kingdom
Mid level
United Kingdom
Mid level
The Field Marketing Executive will drive revenue growth through local marketing initiatives, event planning, and collaboration with sales teams. Responsibilities include campaign execution and customer engagement to enhance brand awareness and support revenue goals.
The summary above was generated by AI

About Boomi and What Makes Us Special

Are you ready to work at a fast-growing company where you can make a difference? Boomi aims to make the world a better place by connecting everyone to everything, anywhere. Our award-winning, intelligent integration and automation platform helps organizations power the future of business. At Boomi, you’ll work with world-class people and industry-leading technology. We hire trailblazers with an entrepreneurial spirit who can solve challenging problems, make a real impact, and want to be part of building something big. If this sounds like a good fit for you, check out boomi.com  or visit our Boomi Careers page to learn more.

Are you ready to work at a fast-growing company where your work makes a difference? Boomi aims to make the world a better place by connecting everyone to everything, anywhere. Our award-winning, intelligent integration and automation platform helps organizations power the future of business. At Boomi, you’ll work alongside world-class talent and industry-leading technology. We hire trailblazers with an entrepreneurial spirit who can solve challenging problems, make a real impact, and want to be part of building something big. If this sounds like a good fit for you, check out boomi.com or visit our Boomi Careers page to learn more.

What You’ll Achieve

We are seeking a dynamic and results-driven Field Marketing Executive to join our team at Boomi. Reporting to the Senior Manager, Field Marketing EMEA, you will:

  • Design and Execute Local Activities: Work with local sales leaders to drive revenue growth in the UKI through tailored marketing initiatives. This includes organizing and executing events that engage C-level executives and key personas, fostering meaningful engagement and pipeline progression.

  • Elevate Brand Awareness: Deliver consistent messaging and high-impact campaigns to enhance Boomi’s reputation 

  • Drive Customer Engagement: Support customer retention and upsell opportunities through targeted campaigns, user groups, and customer advocacy programs.

  • Optimize Campaign Performance: Track key metrics such as lead conversion, pipeline acceleration, and ROI, leveraging analytics to refine strategies and maximize effectiveness.

  • Collaboration Across Teams: 

    • Work with global marketing teams to localize campaigns and adapt content to regional needs

    • Align closely with the sales teams to ensure marketing initiatives support pipeline generation and revenue goals.

    • Collaborate with customer success teams to identify and promote customer success stories and advocacy efforts.

  • Strengthen Partner Relationships: Build strong connections with local partners, including systems integrators, to co-create and execute joint marketing programs.

  • Showcase Expertise: Use events to highlight Boomi's thought leadership and solutions.

  • Contribute to Strategy and Reporting: Provide actionable insights to inform regional marketing strategies and track performance to identify opportunities for improvement.


Key Responsibilities: 

  • Collaborate with local sales leadership to develop, implement and execute go-to-market plans for the UKI markets.

  • Organize and execute local events and activities, including trade shows, industry or third-party events, C-level engagements, virtual events, and workshops, to drive demand and pipeline progression. 

  • Localize global campaigns, execute targeted marketing initiatives, and implement Account-Based Marketing (ABM) strategies (1:Few) to generate leads and accelerate pipeline growth.

  • Manage local partner marketing efforts, including engagement with local SIs and coordinating partner marketing plans across the UKI region.

  • Align marketing initiatives with pipeline and revenue objectives.

  • Analyze campaign performance to meet new logo and customer expansion targets.

  • Support the creation and promotion of local customer references.


Essential Requirements: 

  • Educated to degree level or similar with strong commercial acumen.

  • 2-5 years of Field Marketing experience in B2B tech, ideally with a SaaS or Enterprise Software vendor.

  • Regional experience in the UKI market.

  • Proven track record in event planning, campaign execution, and ABM strategies.

  • Demonstrated success in demand generation, pipeline creation, and revenue growth.

  • Strong analytical skills, including event ROI measurement and data-driven decision-making.

  • Self-starter with excellent event management and project ownership skills.

  • Familiarity with sales and marketing automation tools such as SalesForce, Marketo, or similar, adept in closed-loop lead management and reporting.

  • Skilled in budget management and resource allocation.

  • Strong communication, presentation, and writing skills.



Be Bold. Be You. Be Boomi. We take pride in our culture and core values and are committed to being a place where everyone can be their true, authentic self. Our team members are our most valuable resources, and we look for and encourage diversity in backgrounds, thoughts, life experiences, knowledge, and capabilities.  

All employment decisions are based on business needs, job requirements, and individual qualifications.

Boomi strives to create an inclusive and accessible environment for candidates and employees. If you need accommodation during the application or interview process, please submit a request to [email protected]. This inbox is strictly for accommodations, please do not send resumes or general inquiries. 

Top Skills

Marketo
Salesforce

Similar Jobs

5 Hours Ago
Hybrid
London, Greater London, England, GBR
Senior level
Senior level
AdTech • Digital Media • Marketing Tech
The Product Marketing Manager will drive marketing initiatives, conduct market analysis, support go-to-market strategies, and develop sales enablement materials in the ad tech sector.
Top Skills: Digital Marketing Tools
5 Hours Ago
Hybrid
London, Greater London, England, GBR
Senior level
Senior level
Big Data • Cloud • Food • Machine Learning • Software • Database • Analytics
As a Strategy Director, you will establish and lead the strategy team, developing culturally relevant campaigns, managing multiple projects, and collaborating with marketing and creative teams to connect brands with consumers.
5 Hours Ago
Hybrid
London, Greater London, England, GBR
Senior level
Senior level
Big Data • Cloud • Food • Machine Learning • Software • Database • Analytics
The Strategy Director will lead the strategy team, craft culturally relevant campaigns, and connect Kraft Heinz brands with consumers across the UK and Europe.

What you need to know about the Belfast Tech Scene

If asked to name the birthplace of the RMS Titanic, you might not say Belfast. Similarly, if asked to name Europe's leading destination for foreign direct investment in new software development, Belfast might not come to mind. Yet, both are true. The city has emerged as a tech powerhouse, recently ranked among the best in the U.K. for tech careers — especially for software developers. It also leads the U.K. with the highest percentage of software development jobs advertised.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account