Freelance SEO Specialist responsible for keyword research and planning, metadata and on-page content optimisation, SEO copywriting, keyword translation Estonian↔English, data handling, and using analytics and third‑party SEO tools to drive measurable SEO results.
About Adapt
Adapt, a Welo Global brand, is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production, and performance measurement. With a collaborative and inclusive environment, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefiting from a wide range of career opportunities, training, and flexibility for work-life balance.
Our culture is built on curiosity, and we are looking for team members who have a passion for learning about the developments in the industry, their clients, and their peers. In return, we offer the opportunity to develop your ability and exposure to a wide range of clients from growth-minded startups all the way up to global enterprise clients. Our client base is predominantly focused on B2B businesses, though we do also support customers in the e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation and application of knowledge to create client solutions.
MAIN PURPOSE OF THE JOB
We are seeking a freelance SEO Specialist to join and support our SEO team. In this role, you will play a key part in enhancing our SEO efforts by conducting keyword research, utilizing keyword planners, and optimizing content, among other responsibilities.
MAIN DUTIES
The following is a non-exhaustive list of responsibilities and areas of ownership for this role:
- Keyword Research
- Keyword Planner
- Metadata Optimisation
- Content Optimisation
- On-Page Optimisation
- Keyword Translation from English to Estonian and Estonian to English
- Data Handling and Management
- SEO Copywriting
REQUIREMENTS
Education Level
- Bachelor's degree (B. A.) from a college or university in a related field, or equivalent work experience.
Experience
- A minimum of 1 year of hands-on experience in SEO.
- Strong working knowledge of HTML and JavaScript for SEO, with basic skills in writing and reading code.
- In-depth understanding of best practices for various search engines, including Google, Bing, Baidu, and others.
- Proven ability to deliver successful results through SEO initiatives.
- Extensive knowledge and experience with analytics tools such as Google Analytics, SiteCatalyst, and WebTrends.
- Advanced proficiency in Excel for data analysis and reporting.
- Expertise in using third-party SEO analysis tools, including Screaming Frog, SEMrush, Ahrefs, Majestic, and similar platforms.
- Exceptional organizational and time management skills, with the ability to set priorities and meet deadlines consistently.
- Strong understanding of how other online and offline marketing channels—such as display ads, affiliates, social media, print, TV, and email—interact with and influence SEO.
Please note that successful candidates will need to have an Office 365 License installed into their devices to be able to complete the tasks assigned.
About Adapt Worldwide
Adapt – a Welo Global company – is a digital performance marketing agency with services across Paid Search, Programmatic, Paid Social, SEO, Content Marketing, Conversion Optimization, and Web Analytics. We help brands grow faster at home and abroad in over 250 languages.
We have an international presence and we are getting busier every month with new business and fantastic client retention. Adapt has recently launched a new brand, website, and proposition, making this an exciting opportunity to join a growing and ambitious digital marketing agency, helping to define a new direction for its in-house marketing initiatives.
Similar Jobs
Artificial Intelligence • Professional Services • Business Intelligence • Consulting • Cybersecurity • Generative AI
As a Financial Services Tax Senior Associate, you'll advise clients on tax obligations, manage complex tax scenarios, mentor junior staff, and enhance efficiency through technology in a team-oriented setting.
Top Skills:
Data Visualization ToolsDigitization Solutions
3 Hours Ago
Blockchain • Fintech • Mobile • Payments • Software • Financial Services
Graduate research interns will own end-to-end projects developing customer world models and proactive intelligence. Work spans representation learning, foundation models, reinforcement learning, agentic decision systems, and evaluation. Tasks include designing methods, running experiments, publishing findings, and potentially shipping models into production to impact customer-facing products.
Top Skills:
Deep LearningFoundation ModelsJaxPythonPyTorchReinforcement Learning
3 Hours Ago
Blockchain • eCommerce • Fintech • Payments • Software • Financial Services • Cryptocurrency
Graduate research interns will own end-to-end projects to build customer world models and proactive intelligence: developing representation learning, foundation model, RL/agentic methods, evaluation frameworks, and shipping research into production to improve customer decision-making.
Top Skills:
Deep LearningFoundation ModelsJaxOptimizationPythonPyTorchRepresentation Learning
What you need to know about the Belfast Tech Scene
If asked to name the birthplace of the RMS Titanic, you might not say Belfast. Similarly, if asked to name Europe's leading destination for foreign direct investment in new software development, Belfast might not come to mind. Yet, both are true. The city has emerged as a tech powerhouse, recently ranked among the best in the U.K. for tech careers — especially for software developers. It also leads the U.K. with the highest percentage of software development jobs advertised.
