The Director of Marketing (EMEA) will lead marketing efforts in the region, manage a multinational team, analyze performance, and collaborate with sales and creative teams.
Who We Are
OverviewVerkada is a leader in cloud-based B2B physical security. Verkada offers six product lines — video security cameras, access control, environmental sensors, alarms, workplace and intercoms — integrated with a single cloud-based software platform.
Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.
Founded in 2016, Verkada has expanded rapidly with 15 offices across three continents, 2,100+ full-time employees and 30,000+ customers across 70+ countries.
At Verkada, we're known to push traditional boundaries and our B2B marketing efforts are no exception. As the Director of Marketing (EMEA), you'll be in charge of building and managing a team of entrepreneurial marketers with a wide variety of career experience across marketing, science/engineering, investment banking and corporate strategy. We hope to hire a hands-on builder with strong ability to scale teams, high EQ and brainpower that is passionate to make an immediate impact especially in our lead generation efforts. You’ll navigate unforeseen obstacles in a fast-paced and rapidly changing environment and will report directly to the CMO and work alongside the exec team. This is the perfect opportunity to have full ownership over our EMEA marketing theatre.
Responsibilities
- Own all aspects of marketing in the EMEA region, including Growth Marketing, field and channel marketing, brand campaigns, localized positioning, marketing operations, and marketing development rep team.
- Build and lead a high-performing multi-national marketing team that experiments with and executes strategies across various demand generation channels, including digital advertising, web marketing, outbound campaigns, channel, and field marketing events, to generate half of the required pipeline (and bookings) for the EMEA region.
- Analyze data to identify pain points and adapt strategies for improved campaign performance. Conceptualize and experiment with new campaigns for enhanced revenue efficiency as we scale.
- Engage positively with Sales teams to ensure marketing efforts translate into tangible opportunities and bookings.
- Collaborate with the global creative and product marketing team to develop local authentic messaging and promotions that guide prospects through the funnel and the necessary brand aircover needed to showcase Verkada’s main value propositions.
Qualifications
- Top bachelor's degree in a STEM field preferred.
- Minimum 10 years of work experience, including 3+ years in leadership roles.
- B2B enterprise or B2C marketing experience required (at hyper growth startup is a big plus)
- Demonstrated ability to manage large budgets and exceed pipeline goals.
- Strong analytical skills and a curious, problem-solving mentality.
- Proven ability to methodically hire and manage the top 5% of candidates and leaders.
- Innovative and creative thinker with an ability to think outside the box.
- Self-starter who takes ownership of projects and responsibilities including tangential ones to the scope at hand.
- Excellent written and spoken English skills for effective communication.
- "Inbox 0" type personality with a proactive and hands-on approach.
Verkada Is An Equal Opportunity Employer
As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
Your application will be handled in accordance with our Candidate Privacy Policy.
Top Skills
B2B Marketing
Digital Advertising
Web Marketing
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