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YOUR MISSIONAbout the Role
The Director of Engineering – Core Commerce Platform owns the technology foundation that powers every commercial transaction in our DTC ecosystem, with direct product technology accountability for a portfolio of mission-critical commerce capabilities.
This is a platform-first, API-first engineering leadership role. You will architect and deliver a composable commerce foundation built on best-in-class packaged solutions and open-source technologies, ensuring every capability is pluggable, scalable, and reusable across channels - embedding intelligent automation, agentic workflows, and AI-driven decision-making into the commerce engine itself.
Scope of Ownership
Basket & Checkout - cart management, checkout orchestration, address, tax, and shipping services
Payments - payment gateway integrations, payment method management, fraud signals, refunds, and reconciliation
Cross-Channel Inventory Availability - a centralized availability layer acting as the single source of truth across channels, governed by real-time ATP calculation and network/channel segmentation
Omnichannel Order Management System (OMS) - order lifecycle, inventory allocation, split fulfilment, returns and exchanges
Post-Order - fulfilment tracking, consumer notifications, returns portal, and post-purchase experience
Social & Agentic Commerce - conversational commerce, social checkout integrations, AI agents for purchase assistance and order management
Key Responsibilities
API-First & Composable Commerce Architecture
Define and execute a composable, API-first commerce architecture, ensuring every capability is exposed as a clean, versioned, well-documented API consumable by any channel (web, mobile, voice, agentic)
Own the composable commerce reference architecture for DTC: MACH-aligned (Microservices, API-first, Cloud-native, Headless) services integrating with SFCC, Fluent Commerce, and APIGEE
Design for pluggability so payment providers, fulfilment partners, and loyalty engines can be swapped or extended with minimal coupling
Lead API governance - versioning strategy, deprecation policy, and contract testing
Technology Vision & Product Roadmap Delivery
Own the technology strategy and engineering roadmap for the Core Commerce Platform, delivered in partnership with the product organization
Balance investment between packaged solution capabilities (SFCC, Fluent Commerce) and custom open-source components through principled build/configure/extend/buy decisions
Packaged Solutions & Open-Source Engineering
Lead Salesforce Commerce Cloud (SFCC) platform engineering for commerce services
Own OMS configuration, customization, and integration - order routing rules, inventory network design, and SLA management
Lead payments engineering - integration with payment gateways (e.g. Adyen, Razorpay), tokenization, alternative payment methods, and reconciliation
Scalability, Reliability & Governance
Own SLAs, SLOs, and SLIs for all Core Commerce Platform services, ensuring 99.99%+ availability for checkout and payments during peak commerce events
Lead capacity planning, load testing, chaos engineering, and disaster recovery for commerce-critical services
Establish security standards for PCI-DSS compliance in payments, data encryption, and consumer PII protection
Set engineering standards and governance across the organization's codebases and third-party integrations
15+ years of engineering experience, with 5+ years leading platform or commerce engineering organizations with direct product delivery accountability
Deep expertise in composable commerce architecture - microservices, event-driven systems, API-first design, and MACH principles
Deep architectural and implementation experience with Order Management Systems — ideally Fluent Commerce, or a strong equivalent (Salesforce OMS, IBM Sterling, Kibo)
Experience with Salesforce Commerce Cloud (SFCC) platform engineering for commerce services
Experience with enterprise integrations, API management, and event-driven architectures, including API lifecycle management and distributed messaging platforms
Payments domain expertise - gateway integrations, PCI-DSS compliance, 3DS2, tokenization, and alternative payment methods
Deep experience with Java/Spring Boot and distributed systems, building and scaling large-scale commerce services
Experience with data-intensive systems, distributed data architecture, and SQL/NoSQL technologies
Track record of managing high-availability commerce systems through peak trading events (e.g. Black Friday, sale events)
Experience with observability, reliability engineering, and performance optimization, and adopting AI-assisted engineering practices across the development lifecycle
Key Requirements — Nice to Have
Experience with Order Orchestration, Inventory, Fulfilment, Returns & Exchanges, or Loyalty domains
Experience with Social Commerce integrations (Instagram, WhatsApp, TikTok) and/or conversational/agentic commerce implementations
What We Expect from Our Directors
PUMA's Directors of Engineering are enterprise leaders who shape strategy, build engineering capability, and create the conditions for teams to deliver at speed and scale. We look for leaders who:
Translate business goals into clear, executable technology strategy and roadmaps, and adapt confidently as priorities evolve
Take ownership of outcomes, set high standards for quality and reliability, and build a culture of accountability
Build, develop, and retain high-performing, inclusive teams, and create space for learning, growth, and recognition
Build strong partnerships across Product, Design, Data, Marketing, and Business teams, and communicate clearly across all levels of the organization
Champion AI-native ways of working and a culture of experimentation, while maintaining a disciplined approach to delivery
Connect technology decisions to consumer experience and commercial impact
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,
gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at
PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal
opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000
employees worldwide.
