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YOUR MISSIONWe are seeking a Director of Engineering - Consumer Experience to lead the technology organisation responsible for delivering exceptional digital experiences across Web and Mobile platforms. This is a horizontal, platform-level leadership role that sets the engineering direction, standards, and quality bar across all consumer-facing products for our Direct-to-Consumer (DTC) business.
You will own the engineering foundation that product teams build upon, including shared platform capabilities, AI-native tooling, frontend standards, and delivery infrastructure. You will lead a lean team of senior engineers and a network of delivery partners to build fast, accessible, and AI-native experiences that delight our consumers. You hold platform adoption authority and co-own the engineering quality bar across the organisation.
As PUMA continues to scale its DTC Engineering organization, our leaders are expected to be visible culture builders. These roles are office-based and require regular in-person collaboration to accelerate decision-making, strengthen team cohesion, foster innovation, and build a world-class engineering capability from the ground up.
Key Responsibilities & Scope of Ownership:
Technology Vision & Strategy
Define and drive the multi-year Consumer Experience technology vision, ensuring alignment with DTC business goals and emerging digital trends.
Build and communicate a clear technology roadmap covering Web (desktop, PWA) and Native Mobile (iOS, Android) platforms.
Champion AI-native engineering paradigm - from AI-assisted development workflows to front-end personalisation and intelligent UX embedded into the engineering culture from day one.
Evaluate, select, and govern the technology stack (ReactJS, Salesforce Commerce Cloud, Sanity CMS, GraphQL, and emerging tools) to ensure longevity, performance, and developer productivity.
Standards, Governance & Engineering Excellence
Establish and enforce engineering standards, coding practices, design systems, accessibility guidelines (WCAG), and performance benchmarks across all consumer-facing touchpoints.
Build and own a component library and design system that enables velocity and consistency for all product teams.
Define governance frameworks for third-party vendor engagement including contracts, code quality reviews, delivery cadence, and SLA management.
Introduce and maintain observability, performance monitoring, and incident management practices for consumer-facing platforms.
UI/UX & Consumer Experience Leadership
Partner closely with UX/Design, Product, and Marketing teams to translate consumer insights into technically excellent digital experiences.
Own the front-end architecture for responsive, performant, and accessible web experiences and mobile applications.
Drive adoption of modern UX engineering practices such as skeleton screens, optimistic UI, progressive enhancement, micro-interactions.
Champion performance engineering - page load, rendering optimisation, image delivery, CDN strategy, and headless CMS integration via Sanity.
Team & Vendor Leadership
Lead, mentor, and grow a lean team of senior engineers while maintaining a high-trust, high-performance culture.
Manage and hold accountable delivery partners for quality, timelines, and engineering standards.
Partner with Engineering Heads, Product Owners and peer Directors to ensure horizontal services (design systems, shared APIs, performance tooling) are adopted consistently.
Key Requirements:
15+ years of progressive engineering experience, with 5+ years in a senior engineering leadership role.
Deep architectural and implementation expertise in modern front-end engineering: ReactJS, TypeScript, GraphQL (GQL), REST APIs.
Proven experience with Salesforce Commerce Cloud (SFCC) and headless CMS platforms (Sanity or equivalent).
Demonstrable mobile engineering experience across React Native, iOS (Swift), and/or Android (Kotlin).
Proven experience in shipping AI and LLM-driven capabilities in consumer-facing products, including real decisions around model selection, latency and cost trade-offs, and what it takes to make these features reliable in production.
Track record of building and governing cross-functional engineering platforms used by multiple product teams.
Subject matter expertise in modern consumer web standards, specifically web performance (Core Web Vitals), WCAG 2.1 compliance, and progressive web applications.
Background in fashion, retail, or sports DTC commerce environments.
Experience with composable/headless commerce architectures.
Familiarity with APIGEE or API Gateway platforms.
Experience with CI/CD, feature flagging, A/B testing frameworks.
Key Technologies:
Front-End: ReactJS, TypeScript, Next.js, GraphQL (GQL)
Commerce: Salesforce Commerce Cloud (SFCC / SFRA / PWA Kit)
CMS: Sanity (headless), content modelling
Mobile: React Native, iOS, Android
APIs & Integration: GraphQL, REST, APIGEE
AI/ML: AI-native tooling, LLM integration, AI-assisted development
Observability: Performance monitoring, Web Vitals, CDN/edge tooling
Leadership Expectations:
At PUMA, Directors are expected to operate as enterprise leaders who shape strategy, build capability, and create an environment where teams can deliver exceptional outcomes at speed and scale. Successful leaders combine commercial acumen, technical excellence, and people leadership while embodying the mindset and behaviours that define PUMA's culture.
Strategic Thinking & Vision
Translate ambitious business goals into clear, executable technology strategies and roadmaps.
Demonstrate the courage to challenge conventional thinking and advocate for innovative solutions that create long-term value.
Operate effectively in ambiguity, providing clarity, direction, and confidence for teams and stakeholders.
Balance immediate business priorities with long-term scalability, sustainability, and consumer impact.
Ownership & Accountability
Take end-to-end ownership of outcomes, driving execution with determination and a relentless focus on results.
Set high standards for quality, reliability, and operational excellence while fostering a culture of accountability.
Navigate setbacks and changing priorities with resilience, maintaining momentum through complexity and uncertainty.
Make difficult decisions when required and stand behind them with conviction and integrity.
People & Team Leadership
Build, develop, and retain diverse, high-performing teams capable of delivering at scale.
Foster an environment of trust, inclusion, collaboration, and mutual respect where individuals can thrive.
Create opportunities for learning, growth, and continuous development while empowering teams with autonomy and accountability.
Celebrate successes, recognise contributions, and cultivate a culture where high performance and enjoyment go hand in hand.
Collaboration & Stakeholder Management
Build strong partnerships across Product, Design, Data, Marketing, Operations, and Business teams to achieve shared outcomes.
Influence effectively across all levels of the organisation through credibility, transparency, and strong communication.
Demonstrate confidence in decision-making while remaining open to challenge, feedback, and diverse perspectives.
Lead with a team-first mindset, breaking down silos and enabling collaboration across functions and geographies.
Innovation & Continuous Learning
Champion modern engineering practices, AI-native ways of working, and a culture of experimentation.
Encourage curiosity, learning, and thoughtful risk-taking to unlock new opportunities for consumers and the business.
Create space for innovation while maintaining a disciplined approach to execution and delivery.
Continuously raise the bar on engineering excellence, operational maturity, and consumer experience.
Commercial & Consumer Mindset
Understand the connection between technology decisions, consumer experience, and business performance.
Make decisions that balance innovation, speed, quality, and commercial impact.
Maintain a strong consumer-first perspective, ensuring technology investments create meaningful value for consumers.
Demonstrate sound judgment and confidence when translating business priorities into engineering outcomes.
Building PUMA's Future
Act as a visible culture builder and role model as PUMA continues to scale its DTC Engineering organisation.
Embrace the opportunity to build teams, capabilities, and ways of working from the ground up.
Lead with energy, optimism, and purpose, inspiring others to contribute to a shared vision and ambitious goals.
Foster an environment where bold thinking, determination, collaboration, and enjoyment are all essential ingredients of success.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,
gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at
PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal
opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000
employees worldwide.
