Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Primary Purpose:
The Digital Trading Director is responsible for leading the commercial performance, growth strategy and trading operations across owned eCommerce sites and third-party marketplace partners throughout Europe.
This role will own the end-to-end digital trading strategy across direct-to-consumer channels and marketplace platforms, ensuring a unified approach to commercial planning, customer experience, product assortment, pricing, promotions and trading execution. The successful candidate will drive profitable revenue growth, identify new opportunities for growth & expansion, and lead a high-performing team to deliver best-in-class digital experiences across all digital touchpoints.
Working closely with local & global Digital, Analytics, Marketing, Merchandising, Planning, Finance, Operations, Customer Experience and brand teams, this role will play a critical leadership position in shaping the future of the European digital business.
The successful individual will leverage their proficiency to...
Commercial & Trading Leadership
- Own sales, profit and commercial performance across European eCommerce and marketplace channels.
- Develop and execute the regional digital trading strategy to deliver ambitious growth targets.
- Lead weekly, monthly and quarterly trading reviews, identifying risks, opportunities and actions.
- Drive a unified commercial calendar across owned sites and marketplace partners.
- Establish clear KPI frameworks and reporting to monitor performance and inform strategic decision-making.
- Lead forecasting and demand planning processes in partnership with Finance and Buying & Inventory teams.
eCommerce Trading
- Oversee day-to-day trading of owned digital storefronts across Europe.
- Work with the Digital Analyst to drive improvements in bounce rate, ATC, checkout completion, conversion, average order value, customer acquisition and retention.
- Partner with UX, Site Merchandising and Testing & Optimisation teams to continually enhance the customer journey.
- Ensure effective execution of campaigns, product launches, promotional events and seasonal trading initiatives.
- Leverage customer and behavioural data to inform trading decisions and growth opportunities.
Marketplace Strategy & Growth
- Define and execute marketplace growth strategy across partners including Zalando, Veepee, Secret Sales, BestSecret and future marketplace opportunities.
- Build strong strategic relationships with marketplace partners to maximise visibility, sales performance and commercial opportunities.
- Identify opportunities to expand product and/or market assortment, improve profitability and unlock new customer acquisition channels.
- Lead negotiations and annual planning processes with marketplace partners.
- Monitor market trends, competitor activity and emerging opportunities to ensure a competitive marketplace proposition.
Digital Optimisation & Customer Experience
- Champion a test-and-learn culture across all digital channels.
- Partner with Digital Optimisation & Testing & marketing to improve bounce rate, ATC, CCR, conversion, customer engagement and commercial performance.
- Use data and analytics to identify opportunities for continuous improvement.
Team Leadership
- Lead, coach and develop a high-performing team across Digital Trading, Marketplace, Site Merchandising an and Testing & Optimisation functions.
- Build capability within the team through succession planning, coaching and development opportunities.
- Foster a collaborative, commercially focused culture built around accountability and continuous improvement.
- Champion cross-functional ways of working to ensure teams remain aligned against shared business objectives.
Skills & Experience
Essential
- Significant experience in Digital Trading, eCommerce or Omnichannel leadership roles.
- Proven track record of delivering profitable revenue growth within large-scale eCommerce businesses.
- Strong experience managing both owned digital channels and marketplace businesses.
- Experience working with major European marketplace partners such as Zalando, Veepee, Secret Sales, BestSecret or similar platforms.
- Strong commercial acumen with the ability to translate data and insights into actionable growth strategies.
- Experience leading cross-functional teams and managing senior stakeholder relationships.
- Excellent analytical, forecasting and financial planning capabilities.
- Strong leadership skills with a demonstrated ability to develop high-performing teams.
Desirable
- Experience operating across multiple European markets and territories.
- Experience working with international brands within fashion, luxury, lifestyle or consumer goods sectors.
- Experience leading digital transformation, platform migrations or marketplace expansion programmes.
- Familiarity with personalisation, testing and optimisation platforms such as Optimizely, Dynamic Yield or similar solutions
What Tapestry can offer you:
Hybrid working (3 days working from the office, 2 days remote)
Option to finish early on a Friday (Flex Fridays)
1 Paid Volunteering Day per year and opportunities to volunteer with global projects
Learning & Development opportunities
Internal mobility & career progression
Regular Social Events - Seasonal & Cultural
Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council
Other benefits include:
25 days holiday in addition to bank holidays
Annual Incentive Plan (company performance bonus)
Multi brand discount up to 50% off – Coach and Kate Spade
Private Healthcare with health assessment (Bupa)
Bupa rewards - Financial wellbeing support and wellness discounts
Private Dental Cover
Free 24/7 support for family building, fertility and menopause with Maven
Eyecare vouchers
Employee Assistance Program
Employer Pension Contribution
Gym discount
Interest free season ticket loan
Cycle to work scheme
At Tapestry, we are committed to building a diverse & inclusive workforce. We know that having a wide range of perspectives and experiences makes us more innovative and brings us closer to our consumers. If you are interested in this role but do not believe you meet all the set criteria, that’s ok. We are happy to work with individuals who have the drive, passion, agility and willingness to learn. So, take a chance and apply; you may just be who we are looking for. We would be delighted to hear from you.
Our Competencies for All Employees
Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People Managers
Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
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