What do we do?
Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better.
We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6000 software sellers in 245 territories globally.
The Role:
We’re looking for a Digital Events Specialist to own and execute Paddle’s webinar and virtual event program across the full funnel.
This role is focused on driving pipeline generation through high-performing webinars, working within the Demand Generation team, but working very closely with Product Marketing, Revenue Marketing, Sales, and Partnerships to deliver compelling, conversion driven experiences.
Your mission is clear: Plan, execute, and optimise a scalable webinar program that consistently drives qualified pipeline.
You’ll take ownership of the end-to-end webinar lifecycle - from ideation and speaker coordination to promotion, delivery, and post-event conversion - ensuring webinars are a meaningful revenue channel, not just a brand activity.
This is a hands-on individual contributor role with clear impact on pipeline creation.
What you'll do:
Own the webinar program
Plan and execute Paddle’s webinar strategy across the buyer journey (TOFU → BOFU)
Deliver a consistent cadence of high-quality webinars aligned to campaign priorities
Manage the full lifecycle: topic development (with Revenue Marketing, Demand Generation and Product Marketing), speaker sourcing, briefing, execution, and follow-up
Drive pipeline through events
Design webinars with clear conversion goals (MQL → SQL → pipeline)
Partner with Sales and BDR teams to ensure strong follow-up and conversion
Optimise registration-to-attendance and attendance-to-opportunity rates
Execute high-quality digital experiences
Run live and on-demand webinars using best-in-class tools and formats
Ensure a seamless attendee experience (production quality, moderation, engagement)
Experiment with formats (panels, demos, workshops, customer sessions) to improve performance
Collaborate cross-functionally
Work with Product Marketing and Content on messaging, positioning, and content
Partner with Revenue Marketing on campaign integration and promotion strategy
Collaborate with Partnerships on co-marketing webinars
Align with Sales on target accounts, themes, and follow-up workflows
Optimise and scale performance
Track and report on key metrics: registrations, attendance, engagement, pipeline, ROI
Continuously test and improve formats, channels, and messaging
Build repeatable playbooks for scalable webinar execution
We'd love to hear from you:
Have 2–4 years of experience in digital events, webinars, or demand generation within B2B SaaS or tech
Have executed full funnel webinars or virtual events that contributed to pipeline or revenue
Are highly organised and comfortable managing multiple events simultaneously
Have strong attention to detail and can run polished, professional live experiences
Understand how to create content that engages and converts a B2B audience
Are comfortable working cross-functionally with marketing, sales, and external partners
Are data-driven and motivated by improving performance metrics
Everyone is welcome at Paddle
At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group.
Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together.
Our Values
Paddle Together - “None of us, is as smart as all of us”
Paddle Simply - “Simple can be harder than complex: you have to get your thinking clean to make it simple”
Paddle for others - “We can realise our wildest dreams, so long as we help enough other people to realise theirs”
Why you’ll love working at Paddle
We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture.
We are a ‘digital-first’ company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.
