About Us
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
Role Description
The Client Success Account Manager will be an integral part of the Client Success team working on numerous accounts and reporting directly into the Client Success Business Director. This role sits within the central UK team servicing clients primarily across EU5 markets. The best part of this role is that it sits within the heart of the wider Kinesso teams serving clients across various channels and working closely with our wider craft teams to deliver excellent service to clients. In this role, you will be responsible for managing client relationships, leading and overseeing the execution of cross-channel digital strategies and ensuring that client goals are met through effective performance results. This role involves close collaboration with both clients and internal teams (inc. Strategy, Performance planning, PPC, Paid Social, Addressable, Demand Generation inc. Job Boards, SEO, Creative and R&I) to deliver strong results to clients, within budget and on time.
Please note, this role can be based in London or Leeds.
Key Responsibilities
Client Relationship Management:
- Familiarise and develop thorough understanding of the clients’ business, its products/ services, the industry in which it operates and all commercial and contractual elements of the relationship.
- Serve as the primary point of contact for clients, providing regular updates and ensuring client satisfaction.
- Lead on client cross-agency and internal status calls ensuring our clients and wider teams are always kept informed. Follow up with accurate minutes after each status call (e.g. email follow up or through Asana).
- Build and maintain strong, long-term relationships with clients by understanding their business objectives and media needs.
- Manage client expectations and provide recommendations on media strategies, budgets, and performance.
- Continuously monitor our client x agency relationship to uncover challenges and propose relevant strategic solutions to streamline ways of working internally and externally.
Campaign Briefing, Strategic Planning & Activations:
- Collaborate with clients to define clear campaign objectives and key performance indicators (KPIs).
- Lead on requesting client briefs and organising client x agency follow up briefing calls.
- Co-ordinate the end-to-end strategic planning process - work with internal teams to develop tailored media strategies across various channels and platforms (PPC, Paid Social, Addressable, Demand Generation inc. Job Boards, SEO, Creative and R&I).
- Co-ordinate client media plan approvals and requesting Purchase Orders (POs).
- Oversee the execution of media campaigns ensuring campaign set up is complete and campaigns are activated on time according to plan.
Reporting & Optimisations:
- Work closely with Strategy, Performance and Activation teams to ensure campaigns are performing well and optimised based on performance/ targets.
- Ensure media spend is allocated effectively to meet client objectives and deliver ROI.
- Track and manage client budgets, ensuring campaigns stay within budget.
- Ensure clients are provided with regular reports on key camping metrics, including commentaries and comprehensive optimisation recommendations based on actionable insights.
Thought Leadership
- Proactively lead on creating Thought Leadership agendas to review and unlock new opportunity for clients.
- Constantly look out for innovative partner product releases that are relevant to your clients and can positively affect their KPIs.
- Provide clients with insights on new opportunities and innovative ways to engage their target audience.
Finance & commercials:
- Work closely with channel teams and finance to efficiently manage monthly client billings. Ensure everything is pacing well, is booked on the finance system and billed on time following the internal monthly billing cycles.
- Work closely and manage the quarterly finance reconciliation with internal channel teams and clients.
- Support across new business opportunities where appropriate, from collating initial research, trend data and responses, through to chemistry meetings and pitches.
Team Collaboration:
- Work closely with all internal channel teams to ensure the smooth day-to-day account management and execution of campaigns.
- Motivate and ensure that all internal channel teams work closely together to create effectiveness (e.g. think one team, one dream approach).
- Collaborate with senior leadership to refine strategies and contribute to new business development efforts.
Desired Skills & Experience
- Previous experience preferably from a performance/ media agency or related environment.
- Excellent communication and organisational skills are key to ensure you oversee smooth running and strong performing accounts.
- Strong presentation skills and ability to confidently manage client accounts and their expectations.
- Ability to manage multiple projects simultaneously while maintaining strong attention to detail.
- Good knowledge of the digital channels we work across (PPC, Paid Social, Addressable, Demand Generation inc. Job Boards, SEO, Creative and R&I) keeping up to date with the latest industry news and developments as the landscape continues to change.
- Develop full working knowledge of all reporting and tracking tools, as well as excellent Excel and Power Point skills.
- Ability to confidently identify up and cross-sell opportunities where we could maximise revenue.
- Genuine desire and willingness to work collaboratively as part of a wider team while creating a sense of purpose and productive environment.
- Strong desire and willingness to develop your knowledge and skill-set further.
Employee Transparency
At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands is an equal-opportunity employer and is committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess at [email protected] if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
THE PERKS
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
- Flexi–leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
- Free breakfast and free lunch
- Early finish Fridays
- Core Hours (Mon-Thurs, flexible start/finish times)
- Retail discounts
- Electric vehicle salary sacrifice car scheme
- Wellbeing programme, including Headspace & flu jabs
- Interest-free season ticket loan
- Paid time off for Volunteering
- Group Income Protection
- Life Assurance
- Private Medical Insurance or Health Cash Plan (dependent on level)
- Group Personal Pension Plan with matched contributions from 3-6%
- Generous Parental Leave & Pay
- Independent mortgage advice
- Financial education
- Employee Assistance Programme
- Free eye tests
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
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