Casino Commercial Manager - SEU
Job title: Casino Commercial Manager - SEU
Location: Malta
Overview of the role:
We're seeking two experienced Casino Commercial Managers to join our newly established SEU team. If you're ready to drive growth and make an impact, we want to hear from you!
We’re looking for highly skilled, commercially minded thinker who excels at leveraging data-driven insights, making strategic decisions, and collaborating across teams. In this pivotal role, you will develop, implement, and own a bespoke Commercial plan for your liquidity, playing a key part in shaping the next phase of our business while championing diversity and equality.
Reporting to the Head of Casino Commercial, you will be responsible for developing and executing a strategic campaign framework to maximise profitability and player satisfaction in the SEU region. As part of a tight-knit team of four, you will drive a winning Casino strategy that integrates content, promotions, and user experience.
Close collaboration with Casino Content, Marketing, and the wider SEU organisation will be essential. You will immerse yourself in market-level analysis to become a subject matter expert, crafting a unique, localised strategy that reflects internal performance, market dynamics, regulation, and competition.
A key aspect of this role involves making strategic budget decisions, ensuring resources are deployed effectively. Strong forecasting, budgeting, and analytical skills are essential, with commercial performance reporting required for the Head of Casino Commercial, the MD of SEU, and the wider PokerStars Leadership Team.
What you’ll do:
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Handling an 8 figure offset (promotional) budget, leveraging data science and tech to ensure that revenue targets are met and exceeded.
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Regular performance reporting to leadership. Ensuring effective and frequent communication at these levels will be critical for success in the position.
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Understanding the nuances of SEU and developing a comprehensive Commercial strategy covering both “Casino first” and “Poker-Cross Sell” to capitalise on the opportunities presented.
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Create end-to-end commercial & promotional strategy for SEU Casino, including Lifecycle, Free-to-play, Above-the-Line and monetisation campaigns
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Become a SME for the SEU region: Stay informed about industry trends, competitor analysis, and emerging marketing techniques, bringing fresh ideas and insights to the table.
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Position yourself as a leader among a diverse group of stakeholders including counterparts in Casino Games, Casino Product, Casino Analytics, Central Marketing, Poker and more.
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Leveraging Flutter expertise by outreach and knowledge share with counterparts in other brands.
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Help create a collaborative, growth-oriented team environment
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Foster a culture of continuous improvement, encouraging professional growth and identifying development opportunities.
What you’ll bring:
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Proven experience in a commercial marketing role within the iGaming industry or a similar competitive environment.
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Exceptional analytical skills with the ability to transform data into actionable strategies and drive commercial success.
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Proficiency in Microsoft Excel for data manipulation, complex calculations, and visualizations.
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Strong leadership abilities, successfully leading and developing high-performing teams.
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Excellent stakeholder management skills, building relationships with a diverse group of internal partners.
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Excellent presentation skills, effectively communicating complex concepts to senior audiences.
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Demonstrated commercial acumen and strategic thinking, with a results-oriented mindset.
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Strong prioritization skills, analyzing impact and effort to make data-driven decisions.
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A passion for diversity, equity, and inclusion, contributing to an inclusive work environment.
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Excellent communication and interpersonal skills, fostering relationships with team members and stakeholders.
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Knowledge of Southern European Markets and languages a major plus.
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Adaptability and resilience in a fast-paced and ever-changing industry.
It’s ok if you don’t think you tick every box on this list. We love people who want to challenge themselves and are passionate about what they do. If you believe you can contribute in some areas and are eager to learn, we encourage you to apply.
Why choose us:
Aside from a generous base salary, we have a fantastic benefits & rewards program that is designed to encourage personal and career development.
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Discretionary annual performance bonus
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30 days paid leave
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Health and dental insurance for you, your partner and your children (if you all live at the same address)
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Personal life insurance and income protection
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The option to join our company pension scheme
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A personal interest allowance to let you learn something new or pursue a hobby
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External learning support of up to £2,000 or equivalent in local currency, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career
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Looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us
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26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay
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Daily lunch credit, free fresh fruit, snacks and drinks in the office
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Cash allowance for lunch
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Access to an on-site gym.
Equal opportunities:
At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.
We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at [email protected]. Your journey with us is focused on ensuring you have what you need to be your best self.
Learn more about the works we are doing on Inclusion and Belonging here: https://careers.flutterinternational.com/working-at-flutter-international/diversity-equity-inclusion/
The group:
PokerStars is a proud member of the Flutter Entertainment family, a global leader in sports betting, iGaming, and entertainment. We're not just another company; we're listed on both the prestigious FTSE 100 index on the London Stock Exchange and the New York Stock Exchange (NYSE). What sets us apart is our world class brands, cutting-edge products, and our International division includes our operations in over 100 global markets and offers sports betting, casino, poker, rummy and lottery, mainly online. What truly defines us is our commitment to ensuring that the excitement of gaming and entertainment is experienced in a responsible and sustainable way. Our remarkable team of over 8,000 colleagues drives this vision, spread across 28 offices worldwide.
