Wipfli Company Culture & Values

How does your culture influence hiring and retention as you grow?

At Wipfli, culture is a strategic advantage that directly shapes how we hire and retain talent. Our people-first approach emphasizes clarity, kindness and collaboration. This builds trust and connection into the candidate experience, through every stage of an associate’s career. That means being transparent about expectations, actively listening to feedback and investing time in meaningful performance conversations so employees feel supported.

We see the difference this cultural focus makes in our annual engagement survey. Wipfli consistently shows high levels of associate commitment and clarity about how their work contributes to the firm’s mission, even as we continue growing. Our strong engagement scores — well above industry benchmarks — signal that people want to stay and grow here because they feel valued and trusted.

This culture also broadens our recruiting reach. We intentionally embrace flexible, inclusive work arrangements and foster remote community connections, which expands our talent pool and enables us to compete for top talent regardless of geography.
 

What values or behaviors most define your company culture today?

Our culture is defined by a set of core values that guide how we work, hire, lead and grow together. Wipfli’s values are actively woven into our leadership expectations and everyday behaviors. For example, leading with clarity and kindness is something we reinforce across the organization because it helps associates understand not only what we do but why it matters, deepening engagement and a shared sense of purpose.

We also cultivate a culture of continuous learning where feedback is encouraged, diverse perspectives are amplified and people feel empowered to innovate and grow. Our culture strengthens belonging and reflects “The Wipfli Way” in action.

Can you share an example of how your team recognizes or celebrates one another’s contributions?

Within teams, recognition often shows up at Wipfli in day-to-day interactions: colleagues and leaders acknowledging professional growth, learning achievements and contributions to major initiatives. Through coaching frameworks and regular dialogue, we recognize the outcomes, but also the intentional behaviors — like collaboration, creativity and living our values — that fuel long-term success.

Moreover, we invest in programs and benefits that acknowledge the wholeness of our people. For example, we have enhanced well-being benefits, developed diverse business resource groups and created leadership development opportunities that celebrate both growth and performance.

As we navigate the complexities of change in our industry, I’m more convinced than ever that our success hinges on our ability to lead with both strategic acumen and emotional intelligence. Strategic investment in personal growth and collaborative dynamics allows us to reframe change — not only as a force to manage but as a strategic asset driving our evolution and breakthroughs. This holistic approach to change management is how Wipfli can keep pace with our evolving industry — and lead the way forward.

With an 82% favorability score, our 2025 results exceed industry benchmarks and demonstrate the resilience, care and collaboration our associates bring to Wipfli every day. They tell a story of a workplace where people feel their work matters, where they are trusted to do what they do best and where opportunities to learn, grow and contribute are part of the everyday experience. They also reinforce something we deeply believe: When we invest in our people, we elevate everything — from how we work together to how we serve our clients.