Teams at VERVE (addverve.com)

Conduct cultural research to identify emerging shifts, behaviors, communities, symbols, and narratives. Use semiotics, trend analysis, discourse analysis, desk research, and social intelligence to uncover cultural meanings and tensions. Synthesize evidence into compelling cultural narratives, reports, and brand implications, supporting strategic client projects. Collaborate across disciplines and experiment with AI-enabled tools to strengthen research approaches and generate fresh, evidence-based perspectives.

Leads Verve’s Cultural Intelligence offering by mentoring the Culture & Futures team, developing AI-enabled cultural research and strategy approaches, translating cultural shifts into commercial recommendations, influencing senior clients, presenting thought leadership, setting research standards, and driving business development and growth.

Lead strategic mixed-methods insight programmes from proposal through debrief, combining qualitative, quantitative and AI-powered research. Build senior client relationships, translate consumer and commercial insight into recommendations, grow accounts and win new business. Manage project costs, resources and profitability while mentoring teams, improving delivery standards and championing innovative ways of working.