Teams at TM Forum

Leads TM Forum’s global marketing function, developing mission-aligned strategies that grow industry influence, communities, membership, events, education, and commercial impact. Oversees brand, communications, PR, thought leadership, product marketing, demand generation, event marketing, digital experiences, lifecycle marketing, ABM, marketing operations, budgets, agencies, technology investments, and a global team. Partners with executive, Mission, Product, and Commercial leaders to drive measurable growth and organizational transformation.

Owns marketing measurement, reporting, attribution, UTM governance, dashboards, and performance insights across channels. Translates campaign, funnel, pipeline, and ROI data into recommendations for planning, budgeting, optimization, and lead prioritization. Partners with Marketing Operations, Integrated Marketing, leadership, and Inside Sales on forecasting, MQL/SQL reporting, A/B testing, process improvements, benchmarks, and automation. The role also explores AI-enabled reporting and supports marketing automation enhancements.

Manages end-to-end delivery of Executive Connect and invite-only sponsor programmes across global events. Responsibilities include sponsor onboarding, executive audience acquisition, outreach, meeting scheduling, attendee vetting, onsite execution, issue resolution, reporting, cross-functional coordination, and continuous process improvement. The role supports senior sponsors and CSP executives while maintaining operational quality across multiple concurrent events and time zones.