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Edtech
Own and optimise UK student lifecycle marketing across email, SMS, CRM and automation. Build multi-step journeys, run A/B tests, manage segmentation and QA, analyse funnel performance, collaborate cross-functionally, ensure compliance, support partner launches, and apply automation and AI tools to improve lead-to-enrolment conversion.
Edtech
Support EMEA Partnerships by managing and reconciling student data (deep Salesforce CRM work), maintaining data hygiene, creating reporting and forecasts, identifying trends across the student lifecycle, and delivering actionable market and competitor insights to inform business development and partnership growth. Collaborate cross-functionally to implement optimizations, improve enrollment and retention, and produce dashboards and analyses that drive strategic decisions.
Edtech
Lead paid media planning and execution for UK university partners, manage agency relationships, optimise paid search and social campaigns, own performance reporting and budgets, forecast launches, and translate data into actionable recommendations to improve lead quality, conversion, and ROI.
Edtech
Lead integrated B2B and B2C marketing across UK and EMEA university partners. Plan and execute multi-channel campaigns, launches, and go-to-market activities; develop messaging and storytelling; analyze performance and optimize conversion and ROI; influence cross-functional stakeholders; coach and grow a high-performance team; implement automation and AI-enabled efficiencies to scale marketing operations.