Teams at Paddle

Own Paddle’s organic search and AI discoverability strategy across traditional search, AI-generated answers, and LLM citations. Audit visibility, identify opportunities, prioritize content roadmaps, and translate performance data into recommendations for Brand, Product Marketing, and Growth. Steer content updates, contribute drafts using AI, define discoverability metrics, and connect organic visibility to commercial outcomes such as pipeline.

Create original editorial and product content, translating complex product ideas, customer problems, and technical details into engaging narratives. Develop stories for launches, campaigns, customer cases, and multiple channels while applying SEO and performance insights. Collaborate with product, marketing, communications, design, and subject-matter experts; maintain editorial standards and brand voice; and use AI tools and Figma thoughtfully.

Lead Paddle’s global compliance and risk function, managing the compliance team and developing scalable monitoring, reporting, and enterprise risk frameworks. Ensure adherence to payments regulations, card scheme rules, consumer protection laws, data protection requirements, PSD2, and AML/KYC obligations. Oversee regulatory research, compliance reporting, incident investigations, and breach response while partnering with legal, product, operational, leadership, and regulatory stakeholders.