Teams at Kyra

Lead end-to-end creator campaign strategy for enterprise beauty accounts, from audience profiling and creator casting through creative concepts, measurement, optimization, and post-campaign analysis. Develop briefs and strategic decks, track cultural and platform trends, use audience and performance data, support pitches, and advise clients on campaign direction across TikTok, Instagram, and YouTube. Collaborate with client solutions, campaign management, paid media, and business development teams.

Owns planning, activation, optimization, testing, budgeting, and reporting for paid campaigns across TikTok, Meta, and YouTube. Manages $1M+ budgets, presents data-driven recommendations to clients, tracks platform changes, and partners with strategy and creative teams. The role also mentors a Paid Media Executive and establishes team standards for campaign QA, reporting, naming conventions, and optimization practices.

Lead end-to-end creator campaign strategy from pitch through post-campaign across TikTok, Instagram, and YouTube. Develop platform-native concepts, creator casting logic, messaging, briefs, measurement frameworks, and performance KPIs. Apply audience and platform data, cultural insights, and trend forecasting to guide creative and commercial decisions. Present recommendations to clients, support pitches, and collaborate with client solutions, campaign management, paid media, and business development teams.