Teams at Kraken Digital Asset Exchange

Own end-to-end product analytics for the Pro team: build production-grade pipelines and dbt models, define north-star metrics, design A/B tests and causal inference frameworks, create dashboards and metric frameworks, embed AI tooling, and translate insights into product recommendations for leadership.

Designs and automates organic growth workflows for SEO and AEO, builds content brief pipelines, monitors LLM visibility, QA's AI content outputs, and extends automation across growth functions.

Design and specify automated paid-growth workflows, collaborate with engineers to implement agent-driven campaigns, QA agent outputs, refine AI-generated creative, and extend automation to CRO, incentives, referrals, and lifecycle growth functions.