Teams at Impact Clients

Lead YouTube strategy, scripting, packaging, production, analytics, and creative team management for a business education channel. Own subscriber, view, retention, and funnel goals; develop content ideas and structured tests; write and edit long-form scripts; guide editors and designers; analyze performance; and connect YouTube activity to leads and sales. The role requires strong storytelling, business judgment, marketing-funnel understanding, and full-time collaboration with leadership.

Generate and defend high-impact YouTube ideas, write four long-form scripts weekly (3 business, 1 AI-avatar), and perform two QC passes per edit. Collaborate with Head of YouTube, editors, and thumbnail designer; measure success by views, outliers, and retention. Role is creative with research and rapid performance feedback.

Lead and mentor a team of 8–12 Customer Success Managers to improve onboarding, retention, and lifetime value. Handle escalations, refunds/chargebacks, coach CSMs on objection handling, monitor KPIs, refine processes and SOPs, collaborate with Sales/Marketing, and provide daily reporting.