Teams at ClassPass

Leads a team of corporate Sales Development Representatives responsible for generating qualified opportunities. Oversees hiring, onboarding, staffing recommendations, forecasting, CRM dashboards, quota attainment, reporting, sales process optimization, and outbound lead-generation strategy. Partners with Sales and Marketing to improve inbound lead quality, team efficiency, and sales performance. The role also supports leadership presentations and requires travel to trade shows and team events as needed.

Execute and optimise international paid social acquisition campaigns across Meta and TikTok to drive ClassPass free-trial sign-ups. Responsibilities include campaign setup, budget pacing, audience and creative testing, performance monitoring, conversion optimisation, and collaboration with creative teams. The role focuses on improving acquisition efficiency against CPA, CAC, and ROAS targets.

Own the B2B partner acquisition funnel from lead capture through signed partnership. Build lifecycle nurture campaigns, coordinate lead handoffs with Sales, improve scoring and routing with MarTech and RevOps, run conversion tests, and report on funnel performance using SQL and Hex. The role also focuses on email deliverability, attribution, lead quality, platform optimization, and personalized engagement across email and SMS.