Teams at ClassPass

Lead measurement, forecasting, and reporting for acquisition and retention. Analyze channel and geography performance, build dashboards, develop business cases, design measurement frameworks (media mix, incrementality), and present insights to senior stakeholders while partnering with Finance, Product, and Marketing.

Lead lifecycle programs to reactivate lapsed users and convert leads across email, push, in-app, and SMS. Use Braze and in-house tools to design, execute, and A/B test campaigns, analyze cohorts and behavior, map flows, and partner with Product, Creative, Analytics, and Finance to drive reactivation, conversion, and engagement growth.

Manage and grow a book of boutique fitness and wellness partners: drive revenue, reservations and retention; prospect and onboard new studios; run quarterly business reviews; use data and SalesForce to identify opportunities and support partners with adoption and performance improvements.