Teams at CapsLock (capslock.global)

Creates and optimizes conversion-focused copy for landing pages, paid ads, video scripts, advertorials, forms, and other funnel assets. Conducts audience, product, competitor, and market research; develops messaging angles and copy variations; supports A/B testing; analyzes performance data; ensures claims meet compliance requirements; and collaborates with marketing, design, media buying, and video teams. Uses AI tools to improve research, ideation, analysis, and production efficiency.

Create and optimize conversion-focused copy for landing pages, paid ads, video scripts, advertorials, forms, and other funnel assets. Research audiences, products, competitors, and markets; develop messaging angles, hooks, offers, and value propositions; ensure claims comply with requirements; and use A/B testing and performance data to improve results. Collaborate with marketing and creative teams, document learnings, adapt successful concepts, and use AI tools to improve research, ideation, analysis, and production.

Manage end-to-end recruitment, including sourcing strategy, candidate interviews, hiring-manager collaboration, C-level hiring, recruitment reporting, and process improvement. The role focuses on IT and marketing/sales recruitment across European and potentially U.S. markets, using ATS platforms, reporting systems, AI tools, and automation to improve hiring outcomes.