Leads Affirm’s UK and European enterprise sales business, managing senior Account Executives and strategic merchant relationships. Owns regional go-to-market strategy, executive negotiations, complex deal execution, pipeline rigor, hiring, coaching, and cross-functional delivery from contract signature through launch and expansion. Builds scalable sales processes, influences commercial strategy, drives performance, and represents Affirm at industry events. Regular travel is required for executive engagements, deal acceleration, and team planning.