Leads EU trade marketing strategy, teams, budgets, retail partnerships, omnichannel campaigns, product launches, in-store activations, digital initiatives, and performance optimization. The role drives brand awareness, retail sell-through, and commercial growth across European markets while collaborating with Sales, Brand Marketing, Creative, Operations, and retail partners. It also oversees localized marketing assets, stakeholder relationships, and business continuity during a 12-month maternity leave contract.

Leads UK and EU marketplace growth through regional marketing strategy, localized campaigns, paid search and display advertising, marketplace merchandising, product detail page optimization, and partner management. Monitors reviews and performance metrics to improve conversion, engagement, and ROI; collaborates with Brand, Sales, distributors, agencies, and global stakeholders to expand marketplace opportunities and ensure consistent execution. The role requires relocation to the UK or Ireland and up to 15% regional travel.