Workday Marketing Director

Position Description: 

Are you ready to lead a major priority area for marketing and business development within a leading technology and business services firms? Kainos is seeking a strategic, insight-led, commercially minded Marketing Director to support Business Development in the Europe & Australia. You will lead the marketing strategy, design, and delivery of full-funnel marketing & business development initiatives that help drive demand, pipeline, and revenue across our priority sectors and regions within our European & Australian business. 
 

Your future duties and responsibilities: 

As the Marketing Director, you will play a pivotal role in connecting marketing strategies to business growth. With a strong commercial mindset, you'll lead the development and execution of integrated, insight-led marketing campaigns that align with strategic business goals, enabling the sales force across key commercial sectors. 
 
Strategic Marketing 

• Develop and execute full-funnel marketing campaigns that span awareness, demand generation, emerging market penetration, pipeline acceleration, and conversion. 

• Lead the design and deployment of integrated sector-specific marketing across owned, earned, and paid media. 

• Design and manage Account-Based Marketing (ABM) initiatives to support priority objectives and strategic accounts. 

• Collaborate with global Sales teams to deliver positioning, tools, and content that support proactive and reactive sales efforts. 

• Independently translate company strategy into full spectrum revenue generating marketing campaigns, influencing partners, senior stakeholders and Sales teams to engage and support those campaigns. 

• Analyse market trends, customer insights, and competitor strategies to inform campaigns and positioning strategies. 

• Develop and refine differentiated value propositions for new products and services. 

• Lead the creation and execution of integrated go-to-market (GTM) strategies for product launches, including messaging, positioning, packaging, and pricing collaboration with Senior Sales Executives. 

• Coordinate across product, sales, and partner teams to ensure successful and aligned new Product and Services launches. 

Partnership Marketing 

• Work with commercial partners to drive joint go-to-market (GTM) strategies with commercial growth priorities, leveraging strong negotiating skills to do so. 

• Onboard new partners and support partner enablement with toolkits, collateral, and training materials. 

• Access other partners and create and manage Kainos own MDF (Market Development Funds) and joint marketing budgets. 

Pipeline Optimisation & Conversion Alignment 

• Work across functions to enhance conversion from MQL to closed opportunity. 

• Represent Europe & Australia in global lead generation maturity initiatives and tool development. 

Continuous Improvement 

• Use campaign retrospectives and pipeline analytics to refine performance and drive ROI. 

• Act as a connector to ensure consistent messaging, client insights, and value propositions across teams. 

Required qualifications to be successful in this role: 

To succeed in this role, you will bring a strong blend of strategic thinking, marketing execution, and sales alignment capabilities, alongside deep sector and client understanding. 
 
Marketing Requirements 

• Extensive experience in B2B marketing leadership roles within IT services, consulting, or professional services. 

• Expertise in developing and executing full-funnel marketing strategies and ABM programs. 

• Demonstrated ability to influence senior stakeholders and work closely with senior sales directors, sector heads, partners and business leaders. 

• Previous experience in partnership marketing including commercial negotiations and joint GTM campaigns. 

• Strong storytelling skills and experience developing high-impact content for complex pursuits. 

• Proven experience of leveraging marketing capability to open and develop emerging markets and launch new Products and Services. 

• Excellent proven ability to convert Company objectives into marketing strategy with MQL targets achieved and excellent MQL to Sales Won conversion ratios. 

• Excellent ability to drive multi-channel, cross marketing campaigns which are both verticalized and regionalised. 

• Competency in campaign performance analytics, persona-based marketing, and market intelligence and analysis. 

• Bachelor’s degree in marketing, business, or related field 

Leadership Requirements 

• Commercially minded, strategic thinker with a strong sense of business impact. 

• Collaborative team player who excels in cross-functional environments. 

• Insight-driven, capable of simplifying complex topics and marketing requirements into clear, actionable independent and interdependent strategies. 

• Proven leadership in growing and mentoring diverse and high-performing marketing teams. 

• Confident balancing strategic vision with operational delivery. 

• Trusted business partner, able to build credibility and influence at all levels. 

• Technologically curious and adaptable, keeping marketing efforts forward-looking and relevant. 

• Effective in navigating global-local dynamics—balancing global priorities with regional activity. 

Qualifications 

• 12+ years of marketing experience, preferably in B2B SaaS, with at least 3 years in a leadership role. 

• Proven success in partner/channel marketing or marketing within a partner-led GTM model. 

• Deep understanding of SaaS sales cycles and partner ecosystems (VARs, MSPs, SI, technology partners, etc.). 

• Strong demand generation and digital marketing skills. 

• Excellent communication, storytelling, and interpersonal skills. 

• Data-driven mindset with experience using CRM (e.g., Marketo, Dynamics 365 etc.) and analytics tools. 

• Experience managing budgets and teams. 

Skills: 

• Business Development 

• Partnership Management 

• Leadership 

• Marketing Comm & Promotion 

• Marketing Strategy & Policy